About the position
B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®. Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs.
Responsibilities
- Manages overall profitability of complex product line (large dollar volume, major product development).
- Responsible for the development, implementation and control of marketing programs to maintain and increase market share and profits.
- Develops and administers launch plans for new or revised products, creates and administers strategies for increasing market share of existing products, and assists in retirement and communication planning for product decommissioning.
- Evaluates performance of marketing initiatives and revises strategy in response.
- Participates in planning of sales promotions or other special events, such as conferences, trade shows, or user meetings.
- Designs and implements product group marketing strategies to support our Hospital care and Outpatient market sales teams.
- Manages all operational aspects of the IV Fluid Therapy product line, including forecasting, inventory, backorders/supply chain needs along with customer and sales communications.
- Monitors product incident reports and helps direct corrective activities and communications as needed.
- Coordinates and assists with sales training programs as needed to support the portfolio.
- Evaluates product improvements and line extension with strong business case development and understanding of market needs and opportunities.
- Executes on market research when needed.
- Develops and maintains unit, revenue and profitability forecasts, along with monthly reporting for product group including a strategic 5-year plan.
Requirements
- Bachelor's degree required.
- 06-08 years related experience required.
- Applicable industry/professional certification preferred.
- Occasional business travel required.
- Valid driver's license and passport.
- Secrecy and invention agreement and non-compete agreement.
- Ability to work non-standard schedule as needed.
- Regular and predictable attendance.
Benefits
- Healthcare
- 401(k) plan
- Tuition reimbursement
