About the position
The Product Manager - Private Label & Owned Brands will lead the development and commercialization of new products, platforms, and packaging for Private Label & Owned Brands. This role involves driving private brand development, strategy, and category performance by leveraging consumer insights, market trends, and data-driven insights to prioritize growth opportunities that align with strategic objectives.
Responsibilities
- Translate the Private Brands vision into new products and continuous improvement initiatives.
- Drive product innovation using consumer insights, market data, and business metrics to identify growth opportunities.
- Present clear, data-backed product strategies to senior management to secure buy-in and alignment.
- Define and track key performance indicators (KPIs), such as sales, gross profit, and market share.
- Leverage data analysis tools to evaluate product performance and identify areas for improvement.
- Develop and execute product development strategies that align with overarching category goals and deliver measurable business results.
- Partner with cross-functional teams, including Category Managers, marketing, and supply chain, to ensure seamless execution of product launches.
- Lead cross-functional teams through the entire product lifecycle, from concept to commercialization.
- Collaborate with external partners to optimize sourcing, products, and production efficiency.
- Coach and mentor team members, fostering professional growth and alignment with business objectives.
- Provide leadership in developing innovative and consumer-driven solutions.
- Drive sustainable and cost-effective packaging innovations that align with consumer needs and environmental considerations.
Requirements
- Bachelor’s Degree in Business, Marketing, or a related field (required).
- Minimum of 10+ years of experience in product development, brand management, or innovation roles within the CPG industry.
- Experience in Convenience Store channel is desirable.
- Proven ability to leverage consumer insights, market trends, and competitive analysis to develop successful product strategies.
- Strong understanding of financial metrics (e.g., sales, gross profit) and business modeling to align product development with company goals.
- Exceptional leadership skills with a demonstrated ability to mentor and collaborate with cross-functional teams.
- Proficiency in data analysis tools (Excel, Power Bi) to assess product performance and market trends.
- Outstanding communication skills, capable of presenting complex strategies to senior stakeholders effectively.
- Entrepreneurial mindset with a passion for innovation in the food and beverage industry.
