About the position
The Product Manager is responsible for both product planning and product marketing. This includes managing products throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, procurement, operations and program management to deliver winning products. This individual will also work with sales, marketing, service and support to ensure revenue, profit and customer satisfaction goals are met. The Product Manager is also responsible for making sure that the product and marketing efforts support the company's overall strategy and goals.
Responsibilities
- Define the product strategy and roadmap.
- Deliver the financial plan by successfully managing the lifecycle of their responsible products and product families.
- Set pricing to meet revenue, profitability and market share goals.
- Determine customer needs and desires by conducting or specifying the appropriate marketing research.
- Be an expert with respect to the competition.
- Assess product market data by calling on customers with field salespeople, actively participating in tradeshows and other customer-facing events and evaluating sales call results.
- Grow product line vitality through impactful new product development including, but not limited to: Developing and presenting a Strategic Category Schedule resulting in a rich pipeline and roadmap of new product ideas.
- Scope and define new product development projects, and actively participate in team tasks during development.
- Lead product launch activities and drive sales by promoting products post launch.
- Monitor sales trends for key products and assist Planning with demand forecasts to maintain the optimum balance of achieving target service levels, while maintaining appropriate inventory levels.
- Develop the core positioning and messaging for their products.
- Support the development of marketing documents, technical publications, tradeshow displays, POP, photography, videos, website, training materials and other marketing assets.
- Conduct internal and external product trainings.
- Provide all other job duties as assigned.
Requirements
- Bachelor's degree in Marketing, Sales or Business or other related discipline. MBA Preferred.
- 5-7 years of relevant experience in new product development through product launch experience with demonstrated advancement within the role.
