Product Marketing Consultant, Annuities

About the position

As a Product Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for the annuity portfolio and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.

Responsibilities

• Partnering with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our wealth management products and services.
• Development of key content and materials, focusing on wealth management initiatives. Product launches and promotion, and sales enablement materials will make up the body of work.
• Interacting with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
• Engaging product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.

Requirements

• High School Diploma
• 5+ Years of Marketing experience
• Must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA

Nice-to-haves

• Bachelor's Degree
• 5+ Years of experience Financial Services Marketing Products to advisors and consumers
• Annuities experience
• Proven written communication skills, with demonstrated creative content development
• Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint Box and Outlook.
• Ability to work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
• Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
• Omni-channel marketing campaign development for B2B and B2C audiences

Benefits

• Competitive salaries
• Incentive and bonus opportunities
• Access to learning content on Degreed and other informational platforms
• Networking opportunities including access to various Business Resource Groups
• Strong and stable ethical business with industry leading pay and benefits