About the position
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
- Drive innovation across industries like wireless communications, data center networking, automotive, aerospace, and defense.
- Develop and execute impactful digital marketing campaigns that highlight cutting-edge products.
- Spearhead global marketing campaigns, creating detailed strategies that drive Keysight's RF, digital, and power products.
- Craft messaging and develop eBooks, whitepapers, use cases, product demos, and videos.
- Collaborate with regional marketing teams, product managers, and go-to-market experts to define and roll out marketing initiatives.
- Analyze and track program performance to ensure marketing efforts are on target and delivering measurable results.
- Fine-tune campaigns to meet audience engagement goals and enhance the customer journey.
Requirements
- Bachelor's degree in electrical engineering or related field (or equivalent).
- 2-5 years of product marketing experience.
- Strong presentation skills at both virtual and online events.
- Experience in writing marketing content and developing global programs, including technical content, messaging, whitepapers, eBooks, videos, and more.
- Experience leading campaigns with defined goals and measurable outcomes.
- A passion for simplifying complex concepts and making them relatable.
- Excellent writing and storytelling skills with a flair for digital content creation.
- Strong analytical abilities with an understanding of tools like Eloqua and Domo (a plus!).
- Proven success in working with global, cross-functional teams to execute high-impact initiatives.
Benefits
- Medical, dental and vision Health Savings Account.
- Health Care and Dependent Care Flexible Spending Accounts.
- Life, Accident, Disability insurance.
- Business Travel Accident and Business Travel Health.
- 401(k) Plan.
- Flexible Time Off, Paid Holidays.
- Paid Family Leave.
- Discounts, Perks.
- Tuition Reimbursement.
- Adoption Assistance.
- ESPP (Employee Stock Purchase Plan).
- Restricted Stock Units.
