About the position
We are hiring a strategic and hands-on Product Marketing Lead – B2C to drive the market success of our B2C offering. This role will lead the alignment of VTEX’s B2C product offering with ideal customer profiles (ICPs), develop compelling positioning and enablement content, and ensure product adoption and awareness through training and ecosystem evangelism. You’ll partner with product, sales, customer experience, and regional stakeholders to deeply understand our Ideal Customer Profiles (ICPs) and communicate the differentiated value of VTEX’s B2C platform. This is a high-impact leadership role ideal for someone who thrives at the intersection of customer insight, market strategy, and storytelling, empowered by an ambitious global platform on a mission to accelerate commerce transformation.
Responsibilities
- Own ICP alignment for the B2C product line—ensuring our platform is relevant and differentiated for priority verticals and geographies.
- Analyze product-market fit and add-on performance, surfacing strengths and gaps across different ICPs.
- Funnel strategic market and customer insights to product teams—informing roadmap decisions to match the most critical commercial opportunities.
- Lead the rollout strategies for major product launches and enhancements, with tailored positioning per segment.
- Develop and maintain a full suite of enablement content—sales decks, one-pagers, demo narratives, and internal training—for Sales, Commerce Engineers, and Solution Engineers.
- Track product adoption metrics and launch readiness across internal and external audiences.
- Partner closely with regional growth leaders to understand commercial challenges and adapt messaging and content accordingly.
Requirements
- 5+ years of experience in product marketing within a B2B SaaS Commerce environment.
- Proven experience in launching and scaling global product marketing programs across different regions or ICPs.
- Strategic thinker with a bias for action—able to connect go-to-market execution with product strategy.
- Strong understanding of commerce platforms and the B2C buyer journey.
- MBA preferred—with a grasp of market analysis, customer segmentation, and value proposition development.
- Excellent communication, stakeholder management, and storytelling skills.
- Ability to work cross-functionally in a fast-paced, global organization.
Benefits
- Flexible work schedule
- Meal Allowance
- Life Insurance
- Extended parental leaves
- Language scholarship: 80% subsidies in English and Spanish courses
- Free shipping on 1000+ VTEX stores
