About the position
We’re looking for a seasoned and versatile Product Marketing Lead—a true Swiss Army knife—to join our Platform PMM team. In this role, you’ll tackle Marketing Automation products, the company’s flagship offering and a core revenue driver fueling our growth. You’ll be the GTM partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue. You’ll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue. If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
Responsibilities
- Researching the market landscape of product areas we’re exploring – including TAM/SAM, competitors, packaging & pricing, and much more
- Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
- Launching new, innovative products and features into market that cut through the noisy landscape
- Crafting differentiated positioning and messaging to test and establish for new products
- Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
- Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you’ll launch
- Architecting a scalable GTM plan and driving meaningful product adoption and revenue growth
- Perform other related duties as assigned.
Requirements
- 8+ years of experience in B2B SaaS product marketing roles
- Marketing tech experience and or e-commerce is a huge plus
- Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
- Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
- Love and thrive in a fast-paced, dynamic environment
Benefits
- Participation in the company’s annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
