About the position
We are looking for a strategic product marketing leader for Klaviyo’s SMB segment. This role will be responsible for driving business results, working closely with cross-functional GTM leadership and key product groups. This is a high impact position, supporting one of Klaviyo’s core market segments. This is a high visibility, high impact position, driving Klaviyo’s core business. This role requires a strong cross-functional collaborator, who will partner closely across sales, enablement, integrated marketing, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo’s success. The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy both the art and science of developing compelling storytelling and messaging. You have extensive experience building programs and experiences that scale, as well as proven success enabling sales teams to communicate our unique value proposition.
Responsibilities
- Develop compelling messaging and positioning frameworks, tailored to the needs of our Entrepreneur segment, that clearly differentiate Klaviyo from competitors
- Be an expert on the SMB segment for the Klaviyo organization, including building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee
- Track market and competitive trends
- Define our ideal customer profile and develop TAM/SAM
- Translate positioning and messaging frameworks into thoughtful go-to-market plans, including identifying key growth levers needed to meet targets
- Define prioritized target audiences and value propositions
- Develop sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
- Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling
- Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials
Requirements
- 8+ years of product marketing experience, including experience marketing B2B SaaS products
- Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers
- Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging
- Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
- Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
- Team player, able to collaborate with technical, creative, and business experts at all levels of the organization
- Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
- Owner-operator mindset, with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve
Benefits
- Participation in the company’s annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
