Product Marketing Lead

About the position

As a Product Marketing Director, you'll drive market leadership for mParticle by Rokt's solutions, particularly within our highest-value segments. You'll own positioning, messaging, and go-to-market execution to accelerate adoption of our CDP. You'll work hand-in-hand with fellow PMMs and cross-functional teams to ensure our narrative is consistent and compelling. Your work will directly impact revenue and the long-term success of our product suite.

Responsibilities

• Develop Verticalized Positioning & Messaging
• Craft crisp, tailored messaging that clearly communicates how the combined mParticle and Rokt offering addresses real-time relevance challenges.
• Stay ahead of market trends, competitor moves, and product differentiators to continually refine our positioning.
• Create High-Impact Product-Centric Content
• Produce engaging, bottom-of-the-funnel assets-such as thought leadership blogs, whitepapers, decks, and one-pagers-that accelerate sales and drive inbound interest.
• Collaborate with the Content Marketing team to ensure every asset resonates with our target accounts.
• Showcase Success Stories & Case Studies
• Identify and partner with clients to develop compelling success stories, testimonials, and case studies.
• Demonstrate the tangible ROI and incremental revenue gains achieved through mParticle's CDP and solutions.
• Develop Training & Enablement Assets
• Build product demos, feature playbooks, and battlecards for both internal and external training purposes.
• Lead regular enablement sessions to ensure that our GTM teams are fully equipped to articulate our value propositions effectively.
• Drive Product Launches & Go-To-Market Strategies
• Collaborate with Product Management to orchestrate seamless product launches.
• Define and execute go-to-market playbooks, segment-specific strategies, and marketing programs that capture mindshare and boost product adoption.
• Lead Competitive & Win/Loss Analysis
• Monitor market trends, competitive activities, and customer feedback.
• Synthesize insights to refine our positioning and inform the product roadmap.
• Support Analyst Relations
• Nurture relationships with key industry analysts.
• Secure strategic coverage and endorsements that reinforce our market leadership and amplify our brand voice.

Benefits

• Target total compensation ranges from $222,000 - 355,000, including a fixed annual salary of $182,000 - $245,000, an employee equity plan grant, and world-class benefits.