About the position
We’re looking for a seasoned Product Marketing Lead to take ownership of accessFlow, our advanced accessibility solution tailored for mid-market and enterprise organizations. accessFlow is designed for developer teams that want full code-level control over their website to ensure both accessibility and compliance with current standards and regulations. Our solution is designed to rapidly deliver accessible digital experiences from the ground up for our customers and their end-users with AI-powered audits and ready-to-commit fixes, plus best-in-class management tools to prioritize, track, and efficiently deliver compliant code. As the Product Marketing Lead for accessFlow, you will help define and drive the go-to-market strategy for accessFlow, along with core messaging, positioning, and competitive differentiation, working cross-functionally across our product, R&D, sales, marketing, and enablement teams to accelerate the awareness, market penetration, and growth of accessFlow.
Responsibilities
- Own the product positioning, messaging, value proposition, and differentiated narratives for accessFlow, ensuring it resonates with technical buyers (developers) and other key stakeholders
- Serve as the expert and thought leader on accessiBe’s buyers, influencers, and competitors – leading market intelligence, segmentation, and cross-functional feedback loops to inform product direction, messaging, positioning, and accessiBe’s overall GTM strategy
- Partner with both the product and R&D teams to influence the roadmap based on market needs, competitive dynamics, and customer feedback
- Craft and execute effective go-to-market strategies for feature launches, campaigns, and product updates
- Working with the sales and enablement teams, collaborate to develop enablement materials such as pitch decks, battlecards, ROI calculators, product one-pagers, and objection-handling guides
- Collaborate with the marketing, sales, and customer success teams to support demand generation efforts (both new business and expansion), ABM motions, and multi-channel marketing programs targeted at mid-market and enterprise customers
- Conduct market, competitor, and buyer persona research to inform messaging, positioning, and content strategy
- Represent the voice of the customer internally by gathering insights through interviews, win/loss analysis, and feedback from the field
- Track and report on key performance metrics tied to product adoption, ARR contribution, and overall GTM effectiveness for accessFlow
Requirements
- 5-7+ years of experience in product marketing or related roles in B2B SaaS, ideally targeting developers or technical audiences in areas like accessibility, DevOps, or security, within mid-market and enterprise companies
- Exceptional cross-functional collaboration skills, developing and executing GTM motions in partnership with product, R&D, sales, marketing, and customer success teams
- Strong understanding of B2B buying committees and how to tailor messaging across stakeholders (both technical and non-technical) as well as synthesizing technical product inputs into clear, concise, buyer-friendly messaging
- Excellent written and verbal communication skills, with the ability to simplify complex concepts into value-driven business terms for less technical audiences
- Confident speaker and ability to deliver engaging demos, and comfortable in front of senior groups both in person and in virtual environments
Benefits
- The salary band for this position ranges from $165,000 - $185,000 + equity
- Health, dental, and vision insurance
- Hybrid work schedule, with a beautiful office in the heart of Flatiron District
- Dog friendly!
- Frequent social events and celebrations to celebrate our teams and achievements
- 401(k) savings plan
- Career Planning and Growth Opportunities
- Opportunity to be a key employee of the world leader in online accessibility
