About the position
Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike. You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth.
Responsibilities
- Develop clear and differentiated positioning and messaging for the Ecosystem product group.
- Articulate how ecosystem capabilities create business value and craft content for technical and non-technical audiences.
- Collaborate with the GTM PMM team to lead go-to-market execution for new partner-driven initiatives.
- Define and execute campaigns in collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events.
- Support the Partnerships team by creating materials and strategies that promote integration adoption and partner value.
- Create compelling product stories that illustrate how Contentful’s ecosystem delivers value.
- Collaborate with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape.
- Track the impact of work through key metrics such as adoption, engagement, and partner-driven growth.
Requirements
- 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
- Exceptional storytelling and writing skills; able to explain abstract or technical concepts to business stakeholders.
- Strong public speaking and presentation skills.
- Experience collaborating with Partnerships and Partner Marketing.
- Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
- Self-starter comfortable operating in a fast-paced environment.
- Eager to learn, test ideas, and iterate quickly with a customer-first perspective.
Benefits
- Stock Options for the opportunity to share in the success of our company.
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% for dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet.
- Generous amount of paid time off, including vacation days, sick days, compassion days, education days, and volunteer days.
- Company paid parental leave.
- Personal annual education budget.
- Annual wellbeing stipend.
- Monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees.
