Product Marketing Manager, Gemini App, Marketing

About the position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Google’s goal for Gemini is to be the most helpful AI assistant by giving you direct access to Google’s latest AI models and capabilities. Launched in mid-March of 2023, Gemini is among a few products in a new category that are rapidly transforming the technology landscape. We have an opportunity to boldly and responsibly bring Gemini to the world, and we’re just getting started. In this role, you will be responsible for product marketing efforts for Gemini features across consumer mobile products. You’ll work closely with key cross-functional and external stakeholders to define positioning and messaging while focusing on awareness, growth, and engagement. You will work closely with strategic external partners as well as cross-functional stakeholders across various Google marketing including Product, Engineering, Legal, Public Relations and the regional Marketing teams. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Define and evolve Gemini product positioning in messaging and branding. Work with Product Management, Research and Analytics, Engineering, AI Marketing and Public Relations to define and execute on product launch and adoption strategies.
• Conduct product research that offers insights into the competition, needs and wants of global consumers and identify product gaps where Gemini could better satisfy end user needs.
• Help cross-functional marketing and channel teams to position, message and execute the marketing campaign across multiple touchpoints.
• Work with cross-functional teams to translate the user needs and wants into product requirements. Co-drive long-term product roadmap along with the Product Management and Engineering teams.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing.
• Experience managing cross-functional or cross-team projects.

Nice-to-haves

• Proven track record of exceptional performance and high productivity.
• Knowledge and understanding of Google AI’s strategic and competitive position.
• Ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns.
• Ability to work in a fast-paced and deadline driven work environment.
• Excellent problem solving mindset with strong quantitative reasoning, creativity and strategic skills.
• Excellent written and verbal communication skills.

Benefits

• The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits.