About the position
Are you a creative, experiment-minded marketer eager to make a tangible impact on how we bring in new riders around the world? As Product Marketing Manager focused on New Rider Growth, you'll figure out how we get new users to take their first rides through the right marketing messages and experiences. In this role, you'd be instrumental in unlocking significant growth for Uber in key regions. You would have the important task of figuring out how to accelerate the number of new riders taking a first trip and beyond with Uber, in markets all around the world. It is focused on crafting the right messaging and marketing tactics to increase confidence, inspire usage, and get them ready to ride through experimentation. You'll partner closely with teammates across Product, Marketing, Research, Design, and Engineering to grow our rider base. You'll bring a creative and user-first mindset, paired with a curiosity for data and optimization. This is a high-impact, strategic role where you'll have the opportunity to shape customer journeys, contribute to being the 'front door' of what our new users see, and connect the dots across Marketing and Product to catalyze growth across diverse global audiences.
Responsibilities
- Own the roadmap for the types of marketing content and tactics to convert new signups to taking their first ride.
- Collaborate cross-functionally to test hypotheses to convert new riders in places like onboarding, the homescreen, and more.
- Craft positioning, messaging, and education tailored for different audiences based on insights, motivations, and barriers to adoption.
- Partner with Research and Product teams to synthesize insights on non-users and under-engaged users to inform campaign strategies.
- Take learnings from experiments and scale campaigns to markets around the world, tailoring content to key markets.
- Contribute to content creation via copy ideas and design ideas (e.g., making assets in Figma or Canva).
Requirements
- 5+ years of experience in product marketing or growth marketing.
- 3+ years of experience in consumer product marketing.
Nice-to-haves
- Past experience designing and executing creative campaigns and marketing tactics aimed at new customer acquisition, conversion, or early engagement.
- Ability to leverage data to make decisions and drive growth.
- Ability to craft a compelling narrative across different touch points.
- Great collaborator across functions, internally and externally.
- Hands-on approach and perseverance.
- Experience running experiments and interpreting results.
- Excellent written and verbal communication skills.
- Willingness and know-how to deeply understand the market, customers, and competition.
- Ability to translate insights into ideas for product experience and marketing.
- Ability to develop consumer-friendly copy quickly.
- Ability to use design tools like Figma or Canva.
- Growth mindset in using AI for efficiency and content creation.
Benefits
- Base salary range for this role is USD$135,000 per year - USD$150,000 per year.
- Eligible to participate in Uber's bonus program.
- May be offered an equity award & other types of compensation.
- Eligible for various benefits.
