About the position
At Uber, we're committed to building a sustainable platform that contributes positively to the environment and the communities in which we operate. As a product marketing manager focused on sustainability, you'll help be the voice that champions sustainability in everything we do as a company and play a leadership role in building and bringing sustainability products to market across the globe that contribute to our commitment to be a zero-emissions platform by 2040. Working hand-in-hand with cross-functional partners across Policy, Communications, Product, Operations, and Marketing, you'll have the opportunity to build, develop, and scale comprehensive marketing strategies that scale globally. You'll be empowered to champion, build, and manage strategic initiatives that are core to specific local opportunities and needs, all related to our commitment to building a sustainable mobility and delivery platform.
Responsibilities
- Own audience insights - Synthesize consumer insights and industry perspectives on key aspects of sustainability; identify and prioritize sustainability needs of specific audience segments for marketing campaigns that drive awareness of our sustainability commitment and products that contribute positively to a clean environment.
- Help to shape the product team's roadmap, developing the global narrative for Uber's commitment to sustainability, as well as the positioning, messaging, and go-to-market strategies for new products geared towards earners, riders, eaters, and merchants all over the world.
- Develop marketing campaigns and strategies to electrify vehicles and support the transition of earners and fleets to EVs aligned with our sustainability goals.
- Drive marketing development - Oversee the creation of sustainability marketing awareness campaigns that span the globe, guiding the development of creative and engaging content that our earners and consumers need and want.
- Measure for impact - Working with product and marketing channels, test, iterate, and measure the impact campaigns have on awareness and adjust accordingly to optimize for results and KPIs.
- Evangelize new ideas - Work with Product, PR, Policy, and Ops teams to champion sustainability marketing initiatives and partnerships.
- Make a difference - Passion for creating empathetic, inspiring, and innovative marketing that strives for ambitious social impact.
- Champion the voice of the customer and collaborate with cross-functional teams to deliver a seamless and user-centered experience.
Requirements
- At least 4+ years of experience in consumer marketing, ideally with experience in sustainability, trust, or social impact marketing.
- 2+ years of consumer product marketing experience.
- Passion for sustainability: You have a passion for sustainability and want to be a part of building a future that benefits humankind and our planet.
Nice-to-haves
- Penchant for data: You just go get the data you need and can whip it into an insightful story with no help.
- Top-notch at market research: You're a truth-seeking missile. You know your market, customers, and competition better than anyone.
- Master storyteller: You can craft a compelling narrative across different channels.
- A 'builder' personality: You're biased toward action, a great collaborator across functions.
- A messaging maestro: Incredible at articulating the essence of products and the value they create.
- Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on.
- History of success: A demonstrated history of quickly, yet strategically, making an impact via tailored marketing approaches.
- Excellent project management skills with a keen attention to detail.
- An awesome and optimistic attitude.
- Prior experience in sustainability, trust, or social impact marketing.
- Influential with great communication skills.
- Experience in planning, setting metrics, and roadmap development.
- MBA or Master's degree is a plus.
- International experience is a plus.
Benefits
- Eligible to participate in Uber's bonus program.
- May be offered an equity award & other types of compensation.
- Eligible for various benefits.
