About the position
Are you a strategic, business-minded marketer eager to shape how we grow usage and habit formation across all of our rider products? As Product Marketing Manager II focused on Rider Multi-Product Use, you'll develop strategies to deepen relationships with our riders and run a small team to accelerate adoption across the portfolio. In this role, you'll play the important role of changing how riders think of Uber. Many riders often stick with one product, but a key part of our growth comes from exposing them to new products and needs we can meet for them. This role focuses on developing the right strategies, campaigns, and content to educate riders on the breadth of our offering, simplify their decision-making, and get them to adopt products they have yet to try. You'll partner closely with teammates across Product, Marketing, Research, Design, and Engineering to grow multi-product usage. You'll bring a creative and user-first mindset, paired with a curiosity for data and optimization. This is a high-impact, strategic role where you'll have the opportunity to shape how riders think about our entire rider offering, work with Product to make our purchase flow as effective as possible, and connect the dots across Marketing and Product to catalyze growth across diverse global audiences.
Responsibilities
- Manage a small team of PMMs who contribute to overall multi-product usage efforts.
- Develop a roadmap and learning agenda for marketing strategies to get riders to try different products.
- Identify ways to better visualize and articulate the value of products in marketing placements and purchase flow.
- Collaborate cross-functionally to test hypotheses and marketing tactics across various channels.
- Craft positioning, messaging, and education tailored for different audiences based on insights.
- Partner with Research, Marketing, and Product teams to synthesize insights and data for campaign strategies.
- Scale campaigns globally based on learnings from experiments.
Requirements
- 8+ years of experience in product marketing or growth marketing.
- 4+ years of experience in consumer product marketing specifically.
Nice-to-haves
- Past experience managing product marketers.
- Ability to balance strategy and execution.
- Strong data analysis skills and ability to leverage data for decision-making.
- Excellent storytelling skills across different touch points.
- Self-starter with a collaborative mindset.
- Hands-on approach and perseverance.
- Experience running experiments and interpreting results.
- Excellent written and verbal communication skills.
- Insight-minded with a deep understanding of the market and competition.
- Ability to translate insights into product and marketing ideas.
- Proficient in copywriting and design tools like Figma or Canva.
- Growth mindset towards using AI in workflows.
Benefits
- Base salary range of USD$169,000 - USD$188,000 per year.
- Eligibility to participate in Uber's bonus program.
- Potential equity award and other types of compensation.
- Various benefits as detailed on Uber's careers benefits page.
