About the position
Recorded Future is seeking a results-driven Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.
Responsibilities
- Develop and execute go-to-market strategies for product launches across LATAM markets
- Conduct market research and competitive analysis to identify positioning opportunities
- Define target customer segments and create buyer personas specific to LATAM regions
- Partner with sales leadership on pricing strategies and launch coordination
- Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
- Create localized content strategies for diverse LATAM audiences
- Optimize campaigns across mobile and desktop users and manage marketing automation platforms
- Monitor performance metrics and optimize campaigns based on ROI
- Develop sales materials including pitch decks, product sheets, and case studies
- Create and deliver product training programs for regional sales teams
- Establish sales playbooks with market-specific insights and competitive intelligence
- Provide ongoing sales support and analyze performance data for optimization
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 4+ years of product marketing experience, with 2+ years in Latin American markets
- Fluent in Spanish (native or near-native proficiency required)
- Strong analytical skills with marketing analytics experience (Google Analytics, HubSpot, Salesforce)
- Experience with digital marketing channels and marketing automation
- Excellent communication skills and ability to work across time zones
Nice-to-haves
- Experience in cybersecurity, B2B SaaS, technology, or similar industries
- Previous experience managing marketing budgets and vendor relationships
- MBA or advanced marketing degree
- Familiarity with LATAM business culture and regulatory environments
- Strategic thinking with tactical execution abilities
- Cultural intelligence and understanding of LATAM markets
- Data-driven decision making and analytical skills
- Cross-functional collaboration and project management
- Adaptability in fast-paced environments
- Able to travel 20-30% of the time
