Product Marketing Manager – LTXV

About the position

Lightricks, an AI-first company, is redefining the future of video creation. Our mission is to bridge the gap between imagination and realization through cutting-edge generative video technology. At the core of this role is LTXV, our open-source AI video generation model - already recognized as one of the top-performing models in the world. Built as a diffusion-transformer hybrid, LTXV enables controllable, high-fidelity video with expressive motion, stylistic precision, and frame-level intent - all at speeds that actually keep up with your ideas. But LTXV isn’t just a model - it’s the foundation of our entire creative ecosystem. From consumer favorites like Facetune to next-gen platforms like LTX Studio, it powers the future of video across formats, platforms, and audiences.

Responsibilities

• Define how LTXV shows up across all touchpoints: GitHub, Hugging Face, developer docs, demo videos, keynote decks, and thought leadership content.
• Translate technical model updates (e.g., new versions, fine-tuning capabilities, inference speedups) into marketing and partner-ready narratives.
• Lead GTM for new LTXV features, capabilities, and integrations.
• Own the launch playbook: messaging, content, community drops, developer activations, and cross-functional alignment.
• Produce and distribute high-quality content that showcases LTXV's capabilities: explainer videos, technical blog posts, case studies, and live demos.
• Collaborate with comms, social, and creative to amplify key narratives across owned and earned channels.
• Elevate LTXV’s role in the broader AI and creative tooling conversation - identifying moments to show up with authority and originality.
• Track emerging trends in AI video - and translate them into strategic opportunities.
• Monitor competitor model releases, developer behavior, and creative workflows to inform positioning and roadmap.
• Be the voice of the user across teams - from developers fine-tuning LTXV to creators exploring motion design.
• Ensure LTXV marketing aligns with the broader Lightricks brand, product narratives, and go-to-market strategies.

Requirements

• 3+ years in product marketing, ideally at the intersection of AI, developer platforms, or creative tools.
• Proven track record of leading go-to-market efforts and driving adoption for technical products - from early positioning to post-launch growth.
• Strong understanding of AI/ML fundamentals, particularly generative models (diffusion, transformer hybrids), open-source dynamics, and developer ecosystems.
• Clear, sharp storytelling instincts - especially when translating complex model capabilities into compelling, strategic narratives.
• Deep empathy for technical and creative users - you can switch gears between ML researchers, indie devs, and motion designers without losing context or credibility.
• High bar for content and UX - whether it’s a model README, a developer demo, or a product explainer, you care how things show up in the world.
• Strong operational instincts - you can manage cross-functional campaigns, drive momentum across global teams, and keep projects moving without hand-holding.
• Comfortable navigating ambiguity, iterating fast, and making smart bets in emerging spaces.
• Passion for shaping the future of creative AI - and a builder’s mindset to help make it real.

Nice-to-haves

• Experience marketing to dual audiences (e.g., builders and end users), or across multiple channels (GitHub, Hugging Face, keynote stages, and consumer apps).

Benefits

• Expected salary range for this role is $110,000-$140,000.
• Stock options.
• Health/dental/vision with majority of premiums paid by the company.
• 401k with company match (Up to 4%).
• $3,000 per year provided for lunch.
• $1,000 Yearly Learning, Development, and Wellness budget.
• 21 Days of PTO.
• Birthdays off! Take a free day off during your birthday month to celebrate.
• Talented teammates and a strong work culture, supporting a healthy work-life balance.