Product Marketing Manager, Workflows

About the position

Box is the world’s leading Intelligent Content Management platform, trusted by over 115K organizations globally, including nearly 70% of the Fortune 500. We empower our customers to transform workflows with secure, enterprise AI. As a product marketing leader at Box, you will drive our platform forward, focusing on how content powers work across various business processes. You will be at the forefront of transforming how the world collaborates, leveraging AI to enhance content management.

Responsibilities

• Develop and drive the overall go-to-market plan for key workflow products including Box Forms, Box Doc Gen, and Box Sign.
• Partner with the product team to shape the product roadmap based on market research and customer insights.
• Create compelling messaging and positioning tailored to target customer personas and competitive landscape.
• Manage the cross-functional implementation of launch plans in collaboration with Brand, PR, and Demand Generation teams.
• Develop content for external marketing channels and GTM enablement materials.
• Engage with prospects and customers to understand their workflow needs and educate them on Box solutions.
• Contribute to analyst briefings and evaluations to establish Box as a leader in intelligent content management.

Requirements

• 4+ years in B2B SaaS product marketing, including experience in workflow automation.
• Expertise in product marketing, including messaging, positioning, product launch management, and go-to-market strategy.
• Deep understanding of the enterprise sales cycle and user/buyer persona needs.
• Strong cross-functional collaboration skills with the ability to influence stakeholders without direct authority.
• Demonstrated ability to create impactful presentations and strong public speaking skills.

Nice-to-haves

• Experience in fast-moving startup cultures or dynamic environments.
• Passion for leveraging AI-first approaches to enable faster, smarter decisions.

Benefits

• Equity and benefits package including healthcare benefits and additional perks.
• Flexible work environment with a minimum of 3 days in the office per week.