About the position
Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters. We’re looking for an experienced Product Marketing Manager to lead go-to-market strategy for our eClose product. Responsibilities include both outbound positioning, messaging, pricing/packaging, launch management, and sales enablement, as well as inbound assessment of customer, market, and competitive dynamics to support product teams in defining product strategy. You will be joining a team of highly collaborative, self-starters, always interested in learning, innovating, and continuously improving. Experience in B2B SaaS product marketing is required.
Responsibilities
- Lead cross-functional, go-to-market initiatives for multiple products and initiatives; assess and optimize for greatest efficacy.
- Partner with product management to develop product vision, positioning and messaging, value propositions, points of differentiation, market opportunity analysis, and customer proof points.
- Partner with brand, field, and account-based marketing teams to design campaigns and scale the efficacy of the marketing programs that support your products.
- Develop content to drive successful product launches and feature adoption activities, including thought leadership, roadmap presentations, marketing collateral, and internal enablement.
- Lead competitive intelligence for your products, and develop compelling competitive positioning in an evolving market.
- Develop and continuously iterate on the body of knowledge around buyer personas: who they are, how they buy, and their key buying criteria. Apply this knowledge to provide direct support for sales on high-value opportunities.
- Collaborate with Finance to develop and iterate on a pricing/packaging strategy to drive business objectives (from maximizing revenue to capturing market share).
Requirements
- 5+ years of product marketing experience.
- A demonstrably successful background in B2B SaaS product marketing.
- Highly collaborative, self-starter, always interested in learning, innovating, and continuous improvement.
- A passion for precision, details, with the ability to manage multiple priorities and tasks simultaneously.
- Ability to build for scale and self-serve, driving and enabling others at Blend to leverage product marketing services and knowledge.
- Build cross-functional relationships and handle complex projects across internal and external teams, including strong partnerships with customers.
- Excellent written communication & presentation skills.
Benefits
- Meaningful equity
- 401(k) plan with employer matching contribution
- Comprehensive health benefits
- 8 weeks of paid parental, medical and pregnancy leaves
- Generous vacation policy
- Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes and more
