About the position
GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. The GoFundMe Pro team is looking for a strategic, collaborative, and execution-oriented B2B Product Marketing Manager (PMM) to help shape the product experience, drive go-to-market strategies, and influence roadmap development for our PLG + SaaS products. You’ll work cross-functionally across Product, Growth, Sales, Customer Success, and Marketing—acting as the connective tissue to ensure we’re building, messaging, and delivering products that resonate with both end users and buyers. This isn’t a “just run the launch” role. You’ll be a thought partner to product and design, a feedback loop from the field, and a key player in positioning our product in a constantly evolving market.
Responsibilities
- Lead tiered go-to-market strategies, from early ideation to launch and post-launch analysis.
- Run beta programs and gather structured feedback to influence roadmap and messaging.
- Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users.
- Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions.
- Act as a thought partner to PMs, product designers, and the research team —bringing customer, competitor, and market insights to shape priorities.
- Develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights.
- Advocate for features and experiences that improve activation, retention, and monetization.
- Join quarterly and annual planning to influence product direction at both strategic and execution levels.
- Own positioning and messaging for key product areas, adapting to user segments and buyer personas.
- Collaborate with brand and comms early to ensure narratives are consistent, on-strategy, and ready for multi-channel deployment.
- Ensure messaging is clear, compelling, and aligned across product surfaces, marketing assets, and sales tools.
- Collaborate with legal and privacy teams to ensure positioning aligns with regulatory requirements, ethical AI principles, and evolving data usage standards, enabling responsible go-to-market execution.
- Work closely with Sales, CS, and Solutions Engineering to align product messaging with customer-facing efforts.
- Equip GTM teams with the right content, narratives, and training to confidently speak to what’s live and what’s coming.
- Serve as a go-to expert for product questions—balancing responsiveness with focus and impact.
- Stay embedded in working groups across product teams to remain aligned with changes and opportunities.
- Run continuous feedback loops with internal stakeholders and customers to inform roadmap, messaging, and enablement needs.
- Help optimize our PMM workflows to scale impact while staying agile.
Requirements
- 6 - 10 years of B2B Product Marketing experience, ideally in hybrid PLG + SaaS environments.
- Proven success leading GTM for complex, cross-functional product initiatives.
- Strong writing and positioning skills—you translate complexity into clarity and resonance.
- Deep curiosity and analytical thinking—you seek out insights through data (quant and qual) to inform product and messaging decisions.
- Empathy for both customers and internal stakeholders—you know how to balance strategic influence with executional excellence.
- Comfortable navigating ambiguity and change in a fast-moving environment.
Nice-to-haves
- Familiarity with tools like ClickUp, Figma, Amplitude, and Crayon/Klue is a plus.
- Amazon presentation skills - both in creating decks as well as presenting internally and externally to customers.
Benefits
- Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
- Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
- Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement: Make a difference through our volunteering and Gives Back programs.
