About the position
At Expedia Group, we are passionate about bringing together travel and technology to create innovative products that deliver better experiences for travelers. We are looking for a Product Marketing Manager to join the Product Marketing team within the B2C Traveler Product organization. This team creates go-to-market strategies to bring consumer-facing products and features to market across our three core brands: Expedia, Hotels.com, and Vrbo. In this role, you will lead product marketing initiatives for innovations across our Transport lines of business (flights, car rental), with a focus on air travel. You will cultivate collaborative relationships and serve as a key partner to your Product and Brand Marketing counterparts. With a deep knowledge of the Transport product space, you will champion customer-centric products and communicate the product vision, craft insights to help inform product development, and develop effective go-to-market strategies. Through compelling product positioning and messaging, you will help bring our products to life for the customer to drive adoption and growth. You will be an evangelist-passionate about solving traveler problems, doing right by the customer, and laser focused on growing adoption of our products.
Responsibilities
- Build collaborative partnerships with cross-functional teams across Product and Marketing to drive adoption of new products, and make recommendations to optimize growth.
- Use data-driven insights to craft relevant, benefit-based messaging, positioning, and value propositions that differentiate our brand and resonate with consumers.
- Champion customer needs to influence product roadmaps, provide insights, and share expertise with stakeholders.
- Lead go-to-market planning for product launches and feature releases to ensure launch readiness and stakeholder alignment.
- Use deep understanding of the product space to effectively communicate the benefits, performance metrics, and vision for Transport products to get buy-in from leaders across the organization.
- Bring industry best practices to the team and be a champion for product marketing through clarity, simplicity, and accountability.
Requirements
- 5+ years of experience in product marketing, product, or brand marketing in a B2C organization, with a minimum of 3 years spent in product marketing leading go-to-market efforts.
- Experience managing and leading large scale, global product marketing projects.
- Experienced influencer with executive presence and proven ability to drive consensus across cross-functional teams and senior leaders.
- Ability to conduct market, competitor, and customer research to capture insights and assess market opportunities.
- Excellent communication and presentation skills, able to create an impactful narrative and compelling message and value proposition.
- Highly collaborative, and proactive in relationship building among cross-functional counterparts.
Benefits
- Medical/dental/vision insurance
- Paid time off
- Employee Assistance Program
- Wellness & travel reimbursement
- Travel discounts
- International Airlines Travel Agent (IATAN) membership
