About the position
As a Product Marketing Manager in Networked Solutions at Itron, you will coordinate and lead the execution of multiple campaigns in support of go-to-market initiatives across the Networked Solutions lines of business. This includes industrial IoT (IIoT) network connectivity, electricity, water, gas, smart lighting and smart community solutions. This is a cross-functional, individual contributor role with opportunities for career development. The successful candidate should have experience in executing marketing campaigns, sales enablement initiatives, and product launches. You will work directly with product managers, product marketing, corporate marketing, sales teams, and industry partners to develop compelling content to launch new products, generate leads, accelerate pipeline, and drive industry awareness for Itron's solutions.
Responsibilities
- Support the execution of global and regional go-to-market (GTM) initiatives
- Support development of persona and value proposition mapping, market segmentation, competitive analysis, sales training, etc.
- Drive development of marketing & sales enablement collateral including sales tools, presentations, digital content, articles, press releases, etc.
- Work collaboratively with peer team to develop and implement marketing initiatives for multiple lines of business
- Develop and execute Itron-led and industry-sponsored lead generation and awareness campaigns
- Coordinate resources of corporate marketing or agency to plan, develop, execute, and track marketing campaign activities
- Evaluate, recommend, and manage execution of industry-sponsored media programs
- Audit and manage content repositories
- Work with customers to develop case studies, videos, testimonials, awards, etc.
- Work with corporate marketing and sales to identify and secure speaking opportunities
- Review and edit content such as videos, spec sheets, brochures, web copy
- Support industry events with messaging, social media content, coordination
Requirements
- 5+ years of related experience
- Bachelor's degree in related field or equivalent experience
- Energy and water utility industry or telecommunications experience is preferred
- Strong organizational skills are required
- Strong communication skills are required
- Desire and ability to manage multiple projects is required
- Experience in technical and business writing is preferred
- Experience in developing compelling visual content (ex. infographics, video, diagrams) is a plus
- Ability to drive results with cross-functional teams both remotely and in-person
- Ability to travel <25%
Benefits
- Equal Opportunity, Affirmative Action Employer
- Inclusive and diverse workforce
- Authentic workplace experience
