About the position
The Product Marketing Manager is a critical role requiring a motivated and results-driven individual with marketing and business development expertise. This hands-on leadership position involves developing and executing marketing strategies, conducting market research, and overseeing brand positioning. The Marketing Manager leads product launches through effective positioning, pricing, and promotional analysis, and manages marketing campaigns across digital, print, and events to optimize Return of Investment. Collaboration with internal and external teams to create engaging content and build strong stakeholder relationships is essential. Additionally, the role includes monitoring and analyzing marketing performance metrics, reporting to senior management, and working closely with cross-functional teams to ensure cohesive marketing efforts. This position will report to Director of Marketing and Indirect Sales and will be accountable for the North American Market.
Responsibilities
- Developing and Implementing Marketing Plans: Create high-impact marketing plans that outline strategic goals, target markets, and promotional tactics to drive product performance to increase Alcoa wheel share and penetration.
- Product Launches and Brand Awareness: Lead and manage the launch of Alcoa Wheel new products as wheels and accessories by developing comprehensive go-to-market strategies.
- Digital Marketing Management: Oversee and execute digital marketing programs such as SEO (Search Engine Optimization), email marketing, and social media campaigns.
- Market Research and Pricing Analysis: Conduct thorough market research to identify industry trends, customer needs, and competitor activities including overseas imports.
- Performance Metrics and ROI Analysis: Develop and communicate key marketing performance metrics and analysis tools.
- Trade Show and Event Planning: Plan and execute industry trade shows and events to maximize brand exposure and lead generation.
- Collaboration with Cross-Functional Teams: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to develop and execute customer-focused marketing programs.
- Budget Management: Develop and adhere to departmental budgets.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- Minimum 3 years of marketing experience with a focus on B2B marketing in commercial transportation, heavy-duty transportation market, strategic planning, and driving customer engagement within the industrial sector.
- Strong leadership and communication skills. Ability to lead, prioritize, and communicate effectively both verbally and in writing.
- Analytical and organizational skills such as interpreting data, making data-driven decisions, managing multiple projects, and optimizing marketing programs' ROI.
- Proficiency in marketing automation tools CRM systems like Sales Force.
- Experience working independently and collaboratively with cross-functional teams such as Sales, Finance, Engineer, and Supply Chain, to develop integrated marketing programs.
- Informed about market trends, demonstrating a proactive approach to problem-solving, and familiarity with graphic design and content creation tools.
- Active member of leading industry organizations, including, but not limited to, Technology & Maintenance Council (TMC) and the National Private Truck Council (NPTC).
- Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Nice-to-haves
- Master's degree in marketing, business, or a related field.
