Product Marketing Manager

About the position

As Product Marketing Manager, you will be driving go-to-market initiatives, with the ultimate goal of continued optimization and growth of the LifeMD portfolio. Using a data-driven and market evidence approach, and working cross-functionally and collaboratively with technical, operational, and growth and retention marketing specialists, this role will be responsible for the overarching strategy that will power launch and the scaling of new and existing product offerings. The role will be expected to develop a deep understanding of the customer experience, competitive landscape, and target buyers across brands – and will be required to balance multiple responsibilities, prioritize efficiently, and succeed in a cross-functional capacity.

Responsibilities

• Assist in the development and maintenance of a prioritized product roadmap, incorporating customer feedback, market analysis, and strategic business objectives
• Collaborate with product management and UX/UI teams to define clear, concise user stories and detailed acceptance criteria
• Conduct regular user acceptance testing (UAT) and quality assurance (QA) of the patient experience, alongside competitive research, to drive continuous product improvement
• Oversee lifecycle of complementary product offerings, from ideation and development to launch, go-to-market, and ongoing scaling
• Work closely with operations to develop resources needed by the clinical and care center team to deliver exceptional patient care
• In coordination with finance, develop appropriate pricing models; partner with acquisition to create target personas and refine promotional language
• Build strategies that focus on cross-selling within the LifeMD portfolio, including nurturing audiences that would benefit from specialty/chronic care
• Enhance patient loyalty and long-term engagement through continuous improvement of patient-facing resources, including the LifeMD app
• Identify and manage partnerships that can support product and growth goals
• Define and track key performance indicators (KPIs), aligned with overall company budget and business goals, and leverage analytics to identify areas for optimization

Requirements

• 5+ years of experience in product management, product marketing, product ownership or a similar role
• Proven track record of success in assisting in the growth of a product line or business unit for a digital healthcare company
• Strong understanding of product development methodologies; experience with product discovery/validation techniques and proficiency with project/product management tools (e.g., Figma, Jira, ClickUp)

Nice-to-haves

• Excellent communication, presentation, and interpersonal skills
• Ability to prioritize effectively and manage multiple projects simultaneously
• Data-driven with excellent decision-making skills
• Ability to thrive in a fast-paced, dynamic environment

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development