About the position
We are looking for a high-performing marketer to lead our product marketing and go-to-market activities, reporting directly to Regard’s VP of Marketing. You will enable the critical connection between our product and the market by defining our positioning, messaging, and competitive differentiation strategy. You will be a force multiplier for our sales and customer success efforts by developing differentiated and compelling marketing content to enable those teams. You will work cross-functionally to drive go-to-market initiatives, including new product launches that super-charge our growth and expansion.
Responsibilities
- Become an expert on our product – develop a deep understanding of the market, our customers, and our competitive landscape
- Lead our go-to-market strategy, collaborating with Sales, Customer Success, and Product
- Own positioning and messaging to elevate the quality of our marketing and sales strategy
- Create strategic marketing assets and broad education around how to best position Regard and our value propositions
- Gather market and competitive intelligence, and establish clear narratives against key competitors
- Partner with our sales team to optimize our sales cycle and improve pipeline velocity
- Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets
Requirements
- 5+ years direct experience in product marketing
- Experience marketing a SaaS product
- Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams
- Experience with marketing automation and other marketing tech (e.g., Hubspot, ABM tools)
Nice-to-haves
- Health tech experience is strongly preferred
- Strong problem-solving and analytical thinking skills
- Excellent written and verbal communication skills
- Collaborative team player with a solution-oriented mindset
Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
