About the position
Scanlan International, Inc., is a medical device company specializing in the highest-quality surgical instruments. Now in our fourth generation, the Scanlan family continues its dedication to providing the best surgical instrumentation available anywhere in the world. We are seeking a Product Marketing Manager to join our organization and continue this commitment. The Product Marketing Manager will provide global leadership in strategic planning, product development, and product management. This position will analyze market trends and recommend both new product development opportunities and changes to marketing strategies based on research, analysis, and KOL feedback. The Product Marketing Manager will lead new product launch activities and develop marketing initiatives and promotional tools to maximize the impact of product introductions, as well as manage operational aspects of marketing that include forecasting and monitoring competitive activities. This position is located at our headquarters office, south of downtown St. Paul, where we welcome an on-site work environment from Monday through Friday. It reports to the Director of Marketing and has travel expectations of around 30%.
Responsibilities
- Identifies and recommends new products to grow assigned product lines and penetrate assigned markets.
- Collaborate with Research and Development on defining customer requirements for new products, evaluating prototypes, and providing constructive feedback.
- Development and implementation of strategic and tactical marketing plans to achieve goals.
- Participates on a cross functional team that establishes and manages demand inventory forecast.
- Attend and participate in all assigned company activities, e.g. shows and meetings both internally and externally.
- Work closely with company sales organization, Regional Sales Directors/Managers, key surgeons, nurses, operating room technicians and focus groups on finding, prioritizing, and developing new products.
- Assist Training & Education in identifying field training needs and coordinate training for assigned products and markets.
- Identify key opinion leaders, surgeons and others. Work with them to facilitate peer to peer educational events, prioritize new product development and leverage these relationships to enhance our standing in the marketplace.
- Analyzes medical/surgical industry to determine growth needs in assigned products and markets.
- Actively reviews market reports, industry journals and attends meetings to assess clinical and business trends, and the impact or opportunity related to instrument business and related products.
- Leverages industry/market insights to drive new product development and KOL engagement.
- Works closely with Marketing Communications to develop marketing plans, promotional materials and sales tools for current and future products for both domestic and international markets.
Requirements
- BA / BS (Business, Marketing or Product Management). MBA preferred.
- 6 + years of medical device / surgical / healthcare marketing product management experience or equivalent.
- Vascular or Cardiovascular market knowledge and experience strongly preferred.
- Experience demonstrating products to surgeons and other healthcare professions.
- Knowledge or prior work experience in an operating room or surgical setting.
- Product development experience.
- Technology: MS Office (intermediate to advanced).
- Ability to lead and manage multiple projects with a sense of urgency.
- Strong professional, interpersonal, verbal and written communication skills.
Benefits
- Medical, Dental, and Vision Insurance
- Group Life Insurance
- Short-Term Disability Insurance
- Long-Term Disability Insurance
- 401(k) Plan with Company Match
- Workers' Compensation
- Employee Assistance Program (EAP)
- Regular Part-Time Benefit Eligibility
- Training and Development Program
- Tuition Assistance Program
- Paid Time Off, including Holidays, Floating Holidays, Vacation, Earned Sick and Safe Time (ESST)
