About the position
Get Well Network is seeking an enterprising and experienced Product Marketing Manager to join our dynamic and growing team. This is a high-impact, high-autonomy role for a strategic thinker who is passionate about improving healthcare through technology. You will be a key player in shaping the go-to-market strategy for a portfolio of our industry-leading patient engagement and care coordination solutions, including our cutting-edge agentic AI products. Reporting to the product function, you will act as the critical link between our products and the market. You will not only be responsible for bringing products to market but also for bringing market insights to our products. This involves playing a crucial role in the innovation lifecycle by identifying and defining unmet market needs and actively participating in shaping the future of our agentic AI solutions. A key focus will be designing and enabling product-led sales motions (e.g., free trials, freemium deployments) to create new pathways for customer acquisition and growth. The ideal candidate is a self-starter who thrives on defining strategy, influencing the product roadmap, and executing for market impact.
Responsibilities
- Act as the voice of the market to drive product innovation.
- Support market and user research initiatives to uncover and champion unmet customer needs.
- Synthesize market data into clearly defined problem statements and partner closely with Product Management to inform roadmap priorities.
- Own the execution of comprehensive go-to-market plans for your product portfolio, including new product launches and feature releases.
- Define target audiences, key messaging, and channel strategies to drive awareness, adoption, and revenue.
- Partner with Product, Growth, and Sales to operationalize product-led sales motions such as free trials or freemium experiences.
- Craft clear, compelling, and differentiated product positioning and messaging that articulates the value proposition of Get Well Network's solutions.
- Act as a primary product subject matter expert for commercial teams.
- Collaborate closely with the sales enablement function to create effective sales tools, training, and materials.
- Track competitor activity and market trends to help inform positioning and product direction.
- Conduct win/loss analysis, persona development, and internal reporting in support of strategic initiatives.
- Work closely with product management, engineering, sales, marketing, and customer success to ensure alignment and seamless execution of go-to-market plans.
- Act as a key spokesperson and evangelist for your product portfolio, both internally and externally.
Requirements
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- 5-7 years of product marketing experience in the healthcare technology (HealthTech) or B2B SaaS sector.
- Demonstrable knowledge of the provider, health system, payor, and ACO end markets.
- Proven experience in marketing products centered around patient engagement, care coordination, or similar healthcare software solutions.
- Experience with qualitative and quantitative market research methodologies.
- Experience designing or managing product-led growth (PLG) initiatives such as free trials, freemium models, or product-qualified leads (PQLs) is highly desirable.
- A strong understanding of and passion for the potential of AI, including agentic AI, to transform the healthcare industry.
- A proven track record of executing successful go-to-market strategies for a portfolio of products.
- Exceptional written and verbal communication skills.
- A highly autonomous and enterprising individual who is comfortable working independently.
- Excellent interpersonal and collaboration skills.
- Ability to thrive in a fast-paced, innovative, and evolving industry.
- Adhere to all organizational information security policies and protect all sensitive information.
- US citizenship or permanent residency required.
Benefits
- Generous paid time away from work.
- Variety of paid leave programs.
- Savings opportunities with 401(k) and incentive plans.
- Internal education programs.
- Full array of health benefits.
- Fitness reimbursement.
- Cell phone subsidy.
- Casual offices with snacks and drinks.
- Peer recognition programs.
- Health advocacy and employee assistance programs.
- Pet insurance.
