About the position
As a Product Marketing Manager reporting into the Products team at Crunchtime, you will be responsible for improving sales enablement and internal readiness as we release new features, and deliver persuasive, differentiated messaging and content to drive awareness and momentum externally.
Responsibilities
- Develop and execute comprehensive GTM plans for product launches, ensuring internal alignment across product, sales, and marketing teams for high-impact launches.
- Lead the development of product naming, messaging, and positioning, highlighting what sets Crunchtime apart from competitors and aligning with the unique needs of our audience.
- Partner closely with sales leadership and account executives to create messaging, content, and tools that reduce friction in the sales process and help sales teams meet their goals.
- Collaborate with the customer success team to create post-sales content that helps customers use our platform more strategically and gain the most value.
- Create work-back plans that keep you and others on track to deliver materials and milestones on time.
- Conduct competitive research for specific products to better understand our strengths, blindspots, craft competitive messaging and differentiation, capture stories where we’ve won against other vendors.
- Work closely with the demand generation team to bring product positioning to life through integrated campaigns that drive pipeline and revenue growth.
Requirements
- 3-5+ years of product marketing experience at a B2B SaaS company, bonus if experience in PMM for multiple product lines and distinct roadmaps.
- Strong ability to craft messaging and positioning that differentiates products in competitive markets; have examples of previous work.
- Proven success in launching products/features, managing cross-functional projects, and delivering high-quality work on time.
- Cross-functional collaboration and stakeholder management, building relationships with teams like product management, customer success, pro-services, etc.
- Ability to execute quickly on smaller activities while managing larger strategic projects.
- Strong communication skills, with the ability to clearly articulate challenges, solutions, and product value to both internal and external audiences.
- Deep empathy for customers, and an understanding of sales team challenges, with a focus on making sales processes more efficient and impactful.
- Portfolio of successful product launches, sales materials, and other marketing content that you’ve created and can speak to.
Benefits
- Great mission-driven team members from diverse backgrounds with a strong company culture
- Competitive pay
- Flexible PTO
- Paid company holidays
- Yearly team off-sites
- Medical, dental, and vision benefits (FSA, HSA & HRA options)
- Basic & Voluntary Life Insurance
- 401k employer match
- Wellness benefits
- Commuter benefits
- Work in an open environment on solutions that are reshaping the way businesses operate
- Fun team events
- Ability to have a big impact
- 10 weeks of paid parental leave
- Fitness reimbursement
- Learning & development funds
