Product Marketing Manager

About the position

The Product Marketing Manager is responsible for providing expertise for aftermarket product marketing development, support, and training. They will also assist with the development of tools, presentations, communication documents, and work instructions related to the assigned aftermarket product range to support global regional aftermarket product managers and sales.

Responsibilities

• Promote Customer Focus throughout the organization.
• Collaborate with NCEIG Marketing and Communications to align NCS marketing strategy with corporate brand.
• Manage and lead the development of marketing tools, presentations, brochures, articles, press releases, etc., related to NCS products.
• Collaborate with NCS Product Managers to create strategic, impactful marketing collateral.
• Continuous improvement of NCS product marketing.
• Align CRM data with marketing efforts for better audience targeting.
• Plan, develop, and manage integrated marketing campaigns to promote products, services, or brand initiatives.
• Work with designers, content creators, and developers to execute campaigns.
• Align digital marketing strategies with overall business goals, in line with Corporate strategy and branding.
• Digital content development, strategy, and execution for various social media platforms.
• Assist NCS global sales, service centers, and distributors with necessary inputs to grow market share.
• Collaborate with internal stakeholders to implement aftermarket marketing strategy across global NCS organization.
• Work closely with the NCS product managers to plan and execute product launches, including communication strategies and training materials.
• Some domestic and international travel may be required.
• Participate in technical seminars, customer events and trade shows as deemed necessary by the Director of Product Management.
• Support QMS requirements in areas of responsibility for conformance with international requirements as well as state and federal regulations.
• Perform other responsibilities as assigned.

Requirements

• Bachelor’s degree or higher, preferably in business administration, marketing or related discipline.
• 5+ years of experience in international manufacturing or industrial services company.
• Experience in product companies or service companies is required, preferably in aftermarket.
• Technical experience in an industrial manufacturing environment preferred.
• Familiarity with Customer Relationship Management (CRM) software preferred.
• Ability to continuously look for a better way; adapt to change and lead in change management; deal with ambiguity and complexity.
• Knowledge of the NCE&IG Group’s products is preferred.

Nice-to-haves

• Interpersonal, collaboration, and relationship building skills.
• Presentation and written communication skills.
• Ability to develop tools, presentation, brochures, articles, press releases, etc.
• Ability to develop training materials.
• Judgment and problem solving.
• Customer focus.
• Critical thinking.
• Results-driven accountability.
• Knowledge of sales processes.
• Technical and business acumen.
• Continuous improvement and innovation mindset.

Benefits

• Salary range - $99,046 - $150,000 annual.
• Equal Opportunity Employer/Veterans/Disabled.