About the position
The Product Marketing Manager is responsible for contributing to product strategy, executing ongoing go-to-market activities, delivering high-quality content, and providing support to customer-facing teams. As strategic, cross-functional partners to teams including Product Management, Sales, Customer Success, and Marketing, this position will work with a wide set of stakeholders to drive product success in key areas including generative AI, platform, and more. With demonstrated success, this role has high-growth potential with the opportunity independently own products and GTM strategies over time. This role reports to the Senior Manager of Product Marketing.
Responsibilities
- Get to know the product and value drivers across different segments and use cases.
- Develop an understanding of commercial packages and pricing, and help bring commercial adjustments to market.
- Work closely with Product Management, Sales, and Marketing teams to build strategies for Relativity products and overall brand.
- Demonstrate analytical thinking by conducting market research, developing hypotheses, and sharing insights to help strengthen messaging and go-to-market approach.
- Work with leadership and a wide set of cross-functional stakeholders to drive go-to-market plans forward, providing ultra-high touch support to internal teams and customers.
- Transform complex, technical information into creative, concise and easily digestible messages that resonate with target audiences.
- Demonstrate ability to effectively project manage and gain alignment on decisions.
- Develop an understanding of the selling process, sales and success organizations, and their needs.
- Manage the sales enablement platform for the product marketing team.
- Update relevant data points and other evergreen content on regular basis.
- Create and maintain up-to-date enablement materials, including internal trainings, presentations, FAQs, slicks, and other content.
- Develop and execute on go-to-market plans, with the ability to take feedback and iterate to drive to intended results.
- Support event marketing plans including updating messaging frameworks, creating talking points, tailored presentations, etc.
- Produce high-quality content in support of demand generation campaigns and other marketing activities.
Requirements
- At least 3 years of related experience.
- Strong understanding of key marketing concepts.
- Demonstrated ability to simplify complex technology concepts and data sets.
- Strong verbal and written communication style.
Nice-to-haves
- Demonstrated research and analytical skills.
- Ability to manage multiple projects simultaneously and prioritize accordingly.
- Ability to work effectively under pressure, drive projects to completion and meet deadlines.
- Flexibility and the ability to adapt quickly to shifting company or team goals.
- Strong business acumen, including problem-solving and critical thinking.
- Ability to work cross-functionally to accomplish shared objectives.
- Experience working with Salesforce, Marketo, and/or Highspot.
Benefits
- Competitive base salary.
- Annual performance bonus.
- Long-term incentives.
