About the position
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com. At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).
Responsibilities
- Own athlete registration and revenue targets for assigned North American events, with specialist focus on triathlon events.
- Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
- Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors.
- Build and nurture in-market relationships to promote customer growth and retention through local community grassroots events and outreach.
- Manage on-site experiential marketing promotions to grow new customer database and encourage loyalty of existing customer base.
- Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.
- Own and manage North America event marketing budgets for assigned events, ensuring efficient spending and strong ROI.
- Conceptualize and pitch creative media angles to local and national media to secure coverage and brand exposure for assigned events.
- Manage on-site media relations such as credentialing, interview requests and photography and videography management.
- Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.
- Stay ahead of industry trends, competitor activity, and best practices to optimize marketing strategies.
Requirements
- Tertiary degree in Marketing, Business or Communication/Media Studies.
- 3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands.
- Proven track record of creating and implementing multi-channel marketing campaigns for customer acquisition and customer retention, including but not limited to email, social, performance marketing, community and grassroots.
- Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns and drive decision-making.
Nice-to-haves
- An understanding of endurance sports and communities is a plus.
Benefits
- Hybrid work, three days per week in office.
- Willingness to work weekends and non-traditional hours.
- Ability to travel 25%+ domestically.
