About the position
As a Product Strategist for the SiaX-Creative team, you’ll own the product vision across a range of client engagements — shaping high-performing web experiences from discovery through launch and iteration. You won’t be confined to a single product or platform. Instead, you’ll guide clients through strategic audits, define the optimal user journey, and partner with cross-functional teams to bring conversion-focused, content-aligned digital experiences to life. You'll ensure client sites not only look great — they work hard, deliver results, and evolve with data. This role is ideal for someone who thrives in an agency environment, understands the full product lifecycle (without being a developer or designer), and knows how to translate complexity into clear, actionable plans.
Responsibilities
- Lead product strategy across multiple client websites and digital experiences — from UX audits to post-launch optimization
- Define product roadmaps rooted in client goals, user insights, and business KPIs
- Audit site content, UX, and architecture to identify friction points, map user flows, and shape the content strategy that supports conversion
- Collaborate with design teams to guide wireframes and page structure that align with site goals and user journey experiences
- Partner with developers to ensure execution follows the product strategy — translating technical requirements for clients and business needs for dev teams
- Define and prioritize A/B testing plans to inform future improvements and validate changes with data
- Support paid media success by identifying how website adjustments can improve campaign performance and conversion
- Evaluate and recommend tools and technologies, including thoughtful application of AI or automation to improve functionality and UX
- Act as a translator and problem-solver across clients, creative, engineering, and marketing — ensuring everyone stays aligned and informed
Requirements
- 6–8 years of experience as a product strategist, growth strategist, or product manager within a digital agency, marketing consultancy, or e-commerce/tech environment
- Experience leading product strategy across multiple clients and site builds
- Deep understanding of UX principles, content strategy, and web architecture
- Familiarity with front- and back-end development concepts to effectively guide execution (without being hands-on code)
- Strong in analytics, technical SEO, privacy frameworks, and performance optimization
- Skilled at translating between client needs and dev realities — with strong communication chops on both sides
- Proven ability to manage timelines, prioritize tradeoffs, and maintain momentum
- Experience using A/B testing and data to inform recommendations and drive results
- Comfort with ambiguity — you know how to chart a path forward, even when client goals are evolving
- Strategic mindset with a hands-on approach to problem-solving and unblocking work
- Bachelor’s degree required
Benefits
- Annual base salary between $140k - 150k, commensurate with experience and qualifications
- Annual performance based discretionary bonus
- 3 Medical plans
- Dental and Vision
- Life, AD&D and other voluntary insurance
- 401K retirement plan with 4% matching and 100% vested upon enrollment
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- 100% paid parental leave for all new parents with eligible tenure
- Generous Paid Time Off (PTO) policy
- 9 company holidays plus 1 floating holiday
- College savings and student loan repayment assistance
- Monthly cell phone stipend
- Access to wellness programs at no cost if enrolled through Medical plan
- Employee Assistance Program at no cost
- Free confidential counseling and emotional support services
