BlueCross BlueShield of South Carolinaposted 2 days ago
Full-time • Mid Level
Columbia, SC

About the position

Develops a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence.

Responsibilities

  • Develops a product’s long-term vision and strategy to include a 3 to 5-year roadmap.
  • Works with Manager, subject matter experts and Lines of Businesses to develop and implement new products/capabilities/solutions that meet business objectives.
  • Conducts market research to monitor trends and efficacy of product suite.
  • Makes regular recommendations to management based on tracking and trends identified.
  • Analyzes customer feedback and needs to drive solutions.
  • Creates approach to market product at all stages of product life, to include measurable performance metrics.
  • Directs marketing position and messaging appealing to market and supporting strategy.
  • Partners with Communications area to deliver messaging in creative and enhanced methods.
  • Manages product budget.
  • Plans and budgets/estimates resources needed.
  • Responsible for contracting, negotiation, service level agreements and additional duties as assigned.

Requirements

  • A Bachelor's degree in a job-related field.
  • 4 years of job-related work experience OR an Associate’s degree AND 2 years of experience.
  • 3 years of product experience (wellness, virtual care, transparency, etc.).
  • Proficiency in Microsoft Office Suite.

Nice-to-haves

  • Healthcare and health insurance experience.
  • Product management experience.

Benefits

  • 401(k) retirement savings plan with company match.
  • Subsidized health plans and free vision coverage.
  • Life insurance.
  • Paid annual leave — the longer you work here, the more you earn.
  • Nine paid holidays.
  • On-site cafeterias and fitness centers in major locations.
  • Wellness programs and a healthy lifestyle premium discount.
  • Tuition assistance.
  • Service recognition.
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