About the position
As a Regional Content Marketing Manager, you’ll play a key role in driving Mirakl’s leadership and growth in North America. You’ll own and implement a regional content strategy that positions Mirakl as the go-to expert in digital commerce innovation, supporting pipeline generation, customer engagement, and brand awareness.
Responsibilities
- Own and execute the regional content marketing strategy in alignment with Mirakl’s global brand, messaging, and business objectives.
- Develop and localize content assets—including thought leadership pieces, articles, whitepapers, webinars, case studies, blog posts, and social media campaigns—that resonate with regional audiences and showcase Mirakl’s impact.
- Partner cross-functionally with regional business development, customer success, product marketing, and global content teams to ensure content supports pipeline generation, acceleration, and customer engagement.
- Leverage data and insights to optimize content performance, report on key metrics, and continually refine strategies to maximize impact.
- Stay current on regional market trends, digital commerce developments, and competitor activities to inform content planning and thought leadership.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 4+ years of content marketing experience in B2B SaaS, digital commerce, or technology sectors.
- Demonstrated ability to craft compelling content for senior decision-makers (C-level, digital transformation leaders) in an executive tone of voice.
- Experience developing content strategies tailored to local market needs within a global framework.
- Excellent writing, editing, and storytelling skills in English; proficiency in additional languages is a plus.
- Strong project management skills and experience collaborating with cross-functional, international teams.
- Familiarity with marketplace, eCommerce, or platform business models strongly preferred.
