About the position
The Regional Marketing Manager plays a critical role in driving corporate initiatives, ensuring brand standards, and leading marketing strategies that support regional growth and strategic sales objectives. This role requires a balance of creativity and strategic thinking, as well as the ability to coordinate and execute marketing plans that enhance brand presence and customer engagement. The Regional Marketing Manager will collaborate closely with the corporate marketing & creative services department, and operational services to support regional programs, develop innovative marketing initiatives, and ensure alignment with company-wide goals. This position also focuses on promotional materials, digital applications, and service innovations to elevate the business. This role requires 20%-30% travel within the region to support marketing efforts, site visits, account reviews, and operational initiatives.
Responsibilities
- Partner with operations teams to implement monthly marketing initiatives, maintain quality assurance standards, and support presentation needs, site visitations, and account reviews.
- Develop and recommend customized regional marketing strategies that align with local market trends and consumer preferences.
- Coordinate and execute regional and corporate strategic marketing projects, ensuring seamless collaboration with the marketing team.
- Analyze and report back to the Chief Creative Officer on marketing performance metrics and revenue-driving initiatives, ensuring alignment with YOY growth goals and KPIs.
- Build deep knowledge of the regional marketplace, providing education and insights to unit operators.
- Develop innovative, on-trend marketing and merchandising strategies to maintain a competitive edge against local food retailers and corporate dining services.
- Manage the development and distribution of monthly marketing resources, ensuring creative and promotional materials meet quality standards.
- Support new account openings, focusing on front-of-house (FOH) marketing, branding, and communication strategies.
- Stay ahead of industry trends by continuously exploring emerging marketing technologies and service models to enhance brand positioning.
- Collaborate with operational services, IT, print/digital vendors, and other partners for seamless execution of marketing programs.
- Assist unit operators in crafting quarterly business reports, summarizing marketing efforts and their impact on business performance.
- Support corporate sales, wellness, culinary, and marketing teams during site tours, refreshes, and strategic brand-building initiatives.
- Lead and contribute to marketing projects related to business development, digital solutions, and account openings.
- Assist in the creation and execution of sales development strategies, ensuring alignment with corporate objectives.
Requirements
- Bachelor's degree (BA or BS) in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in marketing, communications, or operations within a similar role.
- Exceptional oral and written communication skills with the ability to craft compelling brand messaging.
- Strong merchandising and station presentation skills, ensuring visually impactful brand representation.
- Proficiency in Excel, PowerPoint, Adobe Creative Suite, and Canva for content development and presentations.
- Experience with project management, with the ability to manage multiple initiatives and meet deadlines efficiently.
- Strong organizational skills, with the ability to juggle multiple projects and communicate effectively with stakeholders.
- Familiarity with video content creation and editing to enhance marketing materials.
- Experience with CRM platforms, social media content management, and digital applications is a plus.
Benefits
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
