About the position
Cato Networks is looking for a dynamic and strategic Field and Channel Marketing Manager to drive regional demand generation and partner engagement. This role bridges our GTM strategy with field sales and channel partner execution. You'll be responsible for developing and executing marketing programs that generate pipeline, support sales goals, and enhance partner relationships across assigned territories.
Responsibilities
- Plan and execute regional demand generation programs aligned with sales objectives, including events, webinars, ABM campaigns, and digital initiatives.
- Develop and manage co-marketing programs with key partners, including resellers, MSSPs, and distributors.
- Collaborate closely with Sales, Channel, and partner teams to support pipeline goals and drive marketing-sourced opportunities.
- Track, measure, and report on the performance and ROI of marketing campaigns and partner initiatives.
- Own and manage the regional marketing budget, ensuring strategic allocation of spend for maximum impact.
- Manage Marketing Development Funds and ensure compliance, effectiveness, and accurate tracking.
- Partner with Corporate Marketing, Content, Design, Social, and Product Marketing to ensure regional efforts are brand-aligned and supported by appropriate assets and messaging.
Requirements
- 5+ years of experience in B2B field and/or channel marketing, preferably within the cybersecurity or enterprise technology space.
- Proven success in planning and executing regional marketing campaigns and co-marketing initiatives with partners.
- Strong understanding of the cybersecurity industry, buyer personas, and channel ecosystems.
- Experience managing regional budgets, marketing spend, and reporting on campaign ROI.
- Ability to work cross-functionally with corporate marketing, design, social media, sales, and partner teams.
- Excellent communication, project management, and organizational skills.
- Proficiency with tools like Salesforce, marketing automation platforms, and partner portals.
- Experience with account-based marketing (ABM) strategies is a plus.
- Willingness to travel as needed.
