Retail Marketing Manager

About the position

The Manager, Retail Marketing role supports the business in all retail marketing efforts, working closely with the retail, creative, and marketing teams as well as rag & bone field employees. Collaborates with internal partners to manage seasonal retail marketing budgets. Works cross-functionally to understand product sell-in and drive awareness, consideration by having a nuanced understanding of the global retail landscape. The right candidate knows what it’s like to work in a highly cross-functional, fast-moving organization. You value the importance of being proactive and collaborating with others to get things done. This role sits on the rag & bone Marketing team reporting to the Senior Director of Marketing.

Responsibilities

• Develop strategy for retail marketing event programing, playbooks and activations to align with store business performance needs domestically and globally.
• Manage and maintain domestic and global retail marketing calendars for full price and outlet business.
• Partner with Creative Services team to stay up to date on new store opening timelines, then leverage internal teams and local partners for marketing support.
• Partner with merchants, store operations, and brand teams to ensure alignment and seamless execution on larger initiatives.
• Manage and track seasonal retail marketing budget and invoicing, inclusive of processing invoices/payments in partnership with key team leads.
• Assist in creating guidelines for in-store marketing elements.
• Manage all inbound marketing requests from field teams including events, creative assets, donations etc. approving/delivering strategic and helpful feedback.
• Partner with e-commerce and digital teams to align retail marketing with online initiatives.
• Oversee Lease Required Advertising (LRA) obligations for key store locations.
• Serve as primary liaison between rag & bone corporate marketing and retail teams and rag & bone store associates.
• Assist in development and execution of seasonal brand plans and high-level strategies.
• Collaborate with Outlet Director on marketing efforts.
• Support leadership on special projects.

Requirements

• 5-7 years professional experience in retail and brand marketing (fashion, beauty, lifestyle industries preferred).
• Experience in event planning.
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment.
• A deep understanding of retail and digital KPI’s.
• Creative mindset with an understanding of customer experience at retail.
• Strong communication and presentation skills, and ability to influence stakeholders internally and externally.

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k