About the position
The Sales & Marketing Manager is a dynamic and entrepreneurial role that leads InterDev’s client acquisition and brand development efforts. The Sales & Marketing Manager is a “player-coach” who excels at both strategic planning and tactical execution. Key responsibilities include developing and executing sales and marketing strategies, building a high-performing sales team, and ensuring the systems and processes are in place to drive recurring revenue and client acquisition. We have a compassionate and fun-loving culture and seek employees who thrive under those conditions and promote those values.
Responsibilities
- Develop and implement comprehensive sales and marketing plans to achieve aggressive growth targets approved by the CEO.
- Set direction, prioritize activities, and ensure execution of successful sales campaigns.
- Track, analyze, and report on sales KPIs to drive data-informed decisions and continuous improvement.
- Collaborate with leadership to develop pricing, positioning, and product messaging.
- Maintain high level of expertise and deep understanding of client contracts to ensure performance and adherence of contract terms and deliverables.
- Conduct regularly scheduled sales meetings with appropriate internal stakeholders.
- Participate in events including conferences, tradeshows, webinars, and onsite meetings with prospects and partners.
- Continue to build on and develop a high-performing sales team, providing mentorship and guidance to ensure sales and profit KPI’s are met and/or exceeded.
- Establish, implement and track KPI’s for the sales team.
- Oversee and ensure growth and development of sales team members through identifying and implementing effective training programs.
- Conduct regular sales meetings and coaching sessions to promote accountability and continuous improvement.
- Own and execute the company’s marketing strategy utilizing resources from outsourced vendors as needed.
- Manage relationships with external marketing partners (digital agencies, designers, copywriters).
- Coordinate campaigns (email, web, SEO, events) to drive brand awareness and lead generation.
- Develop and maintain marketing materials, case studies, and thought leadership content.
- Monitor marketing metrics and ROI across channels.
- Serve as the external face of InterDev, representing the company at industry events, conferences, and strategic meetings.
- Cultivate relationships with key prospects, partners, and vendors across the Southeast and Midwest.
- Expand InterDev’s footprint in both government and small-to-mid-sized commercial markets.
- Initiate, or assist with, development of positive vendor relationships to optimize revenue and profitability outcomes.
- Regularly review industry publications and online materials to remain up to date with current and future technologies emerging in the industry.
- Perform other duties and tasks which may be assigned from time to time by the CEO.
Requirements
- Minimum 5 years in a professional sales and marketing role required.
- Minimum 3 years in management role leading a team of direct reports.
- Strong track record of individual sales success, ideally within the IT or MSP space.
- Experience selling into local government and/or commercial markets preferred.
- Established network or relationships in the Southeastern or Midwestern U.S.
- Proven ability to lead sales teams, manage pipelines, and negotiate and close complex deals.
- Bachelor’s degree in business or a related field required.
- Minimum 2 years’ CRM application experience.
Benefits
- 401(k) with employer contributions
- Health insurance
- Disability insurance
- Life insurance
- Company funded continuing education programs
- Employee incentives
