Sales & Marketing Operations Senior Analyst

About the position

Inspira Education Group is one of the fastest-growing edtech startups in the US, with a mission to democratize access to high-quality coaching for students worldwide. As the leading network of admissions coaches in various fields, we aim to disrupt traditional application processes with innovative products and services. We are seeking a CRM, operations, and process leader to enhance our effectiveness globally. This role involves collaborating with marketing, sales, and student success teams to drive productivity and create scalable operations. The ideal candidate will thrive in a fast-paced environment, possess strong CRM skills, and be passionate about supporting a growing team.

Responsibilities

• Collaborate with sales, marketing, and operations teams to enhance operational excellence and rigor in the business
• Define, develop, and implement sales, marketing, and student success support systems and scalable processes
• Work closely with key stakeholders/cross-functional teams to understand operational needs and improve existing workflows
• Educate the sales, marketing, and student success teams about process changes and system updates
• Assist the team in finding simple and scalable process solutions for day-to-day challenges
• Ensure data accuracy in HubSpot CRM
• Lead all attribution infrastructure - UTM tracking, Google Analytics, Ad platforms
• Integrate all of our platforms, e.g., GTM, GA4, and HubSpot
• Integrate our third-party tools with GTM, GA4, and HubSpot
• Write and maintain documentation for operation processes
• Prepare ad hoc analyses and participate in special projects as needed
• Create and maintain reports and dashboards that facilitate quick decision-making at scale
• Drive process improvement, adoption, and effectiveness at all levels of the sales process

Requirements

• 4+ years of experience in Business, Sales, Success Operations, or a similar role
• Proven experience collaborating with sales, marketing, and operations teams to drive strategic initiatives
• Bachelor’s degree required, Masters degree preferred
• Experience in a startup environment and a demonstrated ability to work within a scaling team
• Strong knowledge and understanding of sales and customer success disciplines
• Solid functional understanding of HubSpot CRM, with robust experience in creating and maintaining reports and dashboards
• Excellent analytical thinking skills
• Exceptional verbal and written communication skills
• Strong problem-solving and troubleshooting skills
• Commitment to drive actionable outcomes and results
• Ability to balance a focus on measurable outcomes with empathy for people and the business
• High energy, humility, and the capacity to work effectively with diverse personalities

Nice-to-haves

• Experience in project or program management
• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity

Benefits

• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Significant Company Equity as part of a compensation package
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups