Sales, Partnerships & Marketing Manager

About the position

We’re a professional services company at the intersection of marketing and technology — partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise. We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people. We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

Responsibilities

• Support the early-stage development of sales pipelines through proactive outreach, nurturing, and partner collaboration.
• Attend conferences, partner events, and industry forums to represent the agency, build new prospect relationships, and support account-based marketing efforts.
• Assist with sales meeting preparation, follow-up, CRM updates, and opportunity tracking to ensure deals move efficiently through the pipeline.
• Collaborate with Engagement Teams, Delivery Teams, and Practice Leads/SME’s to coordinate proposals, solutioning sessions, and opportunity advancement activities.
• Monitor and report on pipeline health, highlighting opportunities for acceleration and gaps to address.
• Build and nurture strategic partnerships with key technology vendors, platforms, and ecosystems including Salesforce, Adobe, Sitecore, Optimizely, Contentful and others.
• Manage partner deal registration hygiene in partner systems.
• Develop strong, ongoing relationships with partner Account Executives (AEs), Partner Managers, and Partner Marketing teams.
• Lead or support joint account planning activities to identify strategic opportunities and collaborative pursuits.
• Coordinate partner enablement activities and development of shared go-to-market collateral.
• Activate and manage partner programs designed to generate leads, expand reach, and drive partner-sourced pipeline growth.
• Track partner influence and source attribution accurately within CRM and pipeline reporting processes.
• Design and execute marketing initiatives that directly support partnership growth, including joint webinars, co-branded thought leadership, case studies, and event activations.
• Create enablement assets such as partner solution overviews, value proposition decks, and joint messaging frameworks.
• Coordinate agency presence at partner-driven events, awards programs, and speaking engagements.
• Analyze and report on the impact of partner marketing initiatives on lead generation and pipeline expansion.

Requirements

• 5-8+ years of experience in partnerships, business development, or marketing roles within a digital agency, consultancy, or systems integrator environment.
• Experience supporting or co-selling within partnership ecosystems (Salesforce, Adobe, Sitecore, Optimizely, Contentful, etc.).
• Proven ability to nurture sales pipelines, build trusted relationships, and collaborate across sales, marketing, and delivery functions.
• Strong CRM management skills (Salesforce, HubSpot) and familiarity with marketing automation platforms.
• Highly organized, with the ability to manage multiple projects, meetings, and partner interactions simultaneously.

Nice-to-haves

• Natural builder of trust and rapport across diverse stakeholders.
• Able to manage complex workflows, follow up consistently, and drive coordinated actions across teams.
• Comfortable operating independently, proactively identifying areas to add value without waiting for instructions.
• Clear, confident communicator both in writing and in person, able to engage prospects and partners alike.
• Eager to learn new industries, platforms, and sales/marketing strategies to better connect with partner ecosystems.

Benefits

• Medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits