Salesforce Marketing Cloud Administrator

About the position

Appfire is looking for a Salesforce Marketing Cloud (SFMC) Administrator to join the Appfire Marketing Operations Team. If you are experienced with SFMC and have a passion for building compelling, multi-channel journeys to nurture and engage users throughout their lifecycle, we want to hear from you. The SFMC Administrator will leverage their deep understanding of the capabilities and functionality of SFMC (ExactTarget) and Salesforce Sales Cloud (SFDC) to support the development of new initiatives, enhancements, operations, and production support for the platform to execute the company's marketing strategies and campaigns to achieve its goals. This role will collaborate with the Marketing and Salesforce Sales Cloud Operations teams, as well as the Salesforce Product Owner and Salesforce developers, to continuously optimize SFMC's usage and roadmap.

Responsibilities

• Support the Marketing Operations team in building and executing email journeys and nurture strategies to communicate with Appfire prospects, customers, and partners
• Responsible for running and maintaining various SFMC and Salesforce Sales Cloud reports such as SFMC email results and Salesforce Sales Cloud campaign results
• Participate in testing website forms to ensure the forms work properly and the data makes it successfully to SFMC and Salesforce Sales Cloud
• Maintain SFMC Overview document and training materials for SFMC
• Conduct Marketing team user training and actively partner with training teams to promote user adoption of Marketing Cloud
• Own all relevant data extensions for email subscriber audiences and segmentation profiles, data hygiene, and ongoing monitoring of data feeds
• Continue the optimization and development of SFMC for Appfire, working with internal stakeholders and external partners to continuously improve and innovate our usage of the platform
• Work with business stakeholders to deploy all SFMC journeys, including emails and landing pages
• Owns overall naming taxonomy and campaign architecture instrumented in the platform
• Responsible for SFMC administrative setup such as: users, roles, permissions, sending domains, business units, integrations (API and FTP), data extensions, contact configuration, etc.
• Work with business stakeholders to design and deliver solutions in Email Studio, Journey Builder, Reporting, Mobile Studio, and Einstein AI as much as possible
• Work with the Salesforce Operations team to design and/or build integrations between SFMC, SFDC, Experience Cloud, and 3rd-party applications or data sources
• Collaborate with key stakeholders and then iteratively improve Appfire's SFMC data models/architecture, and surfacing of performance metrics, including our technical documentation and internal processes

Requirements

• Ability to work with a team to design SFMC customer journeys, and associated data models
• Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking, and Reporting
• Experience reading and writing the following programming languages in SFMC: SQL, AMPScript, JavaScript, HTML and CSS
• Deep understanding, experience, and ability to troubleshoot and resolve issues triggered by SFMC API and Automation in Email and Mobile Push Notifications
• Experience building, deploying, and testing responsive email campaigns including A/B testing
• Ability to interpret performance data and insights to make iterative optimizations to campaigns and tactics
• Deep understanding of Salesforce Sales Cloud and Salesforce Experience Cloud including in-depth experience with Salesforce Sales Cloud reporting
• Prior experience in Marketing roles
• Deep knowledge (certification preferred) in global privacy policies and data compliance standards like GDPR, CASL etc.

Nice-to-haves

• Experience training non-technical users in SFMC
• Knowledge of CMS platforms
• Experience with Sigma, Google Analytics 4, and Google Looker
• Active in the Salesforce Trailblazer community
• Experience working in a multinational organization spanning time zones
• Detail-oriented and can operate independently on specific tasks and duties

Benefits

• Every Appfire employee is eligible for company equity.
• 401(k) Matching Component.
• Access to the Appfire University learning platform - a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
• 10 paid holidays + Flexible PTO - no set number of days that you must take in a year.
• 100% company-paid health insurance.
• 50/50 split dental and vision insurance.
• 24 hours of paid time off to participate in Appfire Town, Appfire's Corporate Social Responsibility (CSR) Program.
• Flexible Spending Accounts.
• Mobile phone and Internet stipend.