About the position
This position sits within the Martech & Marketing Data (MMD) team and has product ownership of the SalesForce Marketing Cloud platform. The MMD team sits within the Marketing Analytics organization and is focused on enabling the Marketing Analytics, Marketing Activation and Analytics & Customer Experience teams with data and tools necessary to do their jobs. As a product owner, responsibilities include managing a robust product vision and roadmap, understanding user personas, stakeholder needs and satisfaction. Managing a roadmap via OKRs aligned to product-level KPIs, this role is responsible for opportunity and issues logs, vendor management, competitor/new entrant monitoring and any associated RFPs. Stakeholder partnership includes organized and ongoing bi-directional idea generation and solutioning, including a keen eye towards product innovation, particular in the area of AI/GenAI.
Responsibilities
- Manage a robust product vision and roadmap for the SalesForce Marketing Cloud platform.
- Understand user personas and stakeholder needs.
- Manage a roadmap via OKRs aligned to product-level KPIs.
- Maintain opportunity and issues logs.
- Oversee vendor management and competitor/new entrant monitoring.
- Conduct associated RFPs.
- Facilitate organized and ongoing bi-directional idea generation and solutioning.
- Drive product innovation, particularly in AI/GenAI.
Requirements
- Bachelor's degree, or equivalent work experience.
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
Nice-to-haves
- 5+ Years experience Salesforce Marketing Cloud.
- Deep understanding of all Salesforce Marketing Cloud builders including Journey Builder, Email Studio, Mobile Push, Automation Studio and Salesforce Marketing Cloud API's.
- Proficiency in AMPscript, SQL, JavaScript, HTML, CSS, Salesforce Marketing Cloud Server Side JavaScript.
- General Networking Knowledge, DNS, SSL.
- Proven track record of strong product management skills.
- Exceptional organizational skills.
- Flexibility to effectively deal with unexpected assignments and changes to workload.
- Strong understanding of SalesForce Marketing Cloud to ensure the martech stack helps segment marketers achieve KPIs.
- Exceptional interpersonal skills and the ability to communicate, partner, and collaborate.
- Experience managing a technical team.
- Experience using multiple instances of SFMC.
- An understanding of SOAP and REST APIs.
- Experience with, and knowledge of, SFMC, including Einstein for Marketing.
- Salesforce CRM and Cloud Connector experience.
- Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.
- Solid understanding of solution design and architecture, relational database concepts, data management and segmentation, scripting and query development.
- Proven experience in designing and building solutions with external platform integrations.
- Marketing Cloud certification.
- Strong relationship management, organizational, and project management skills.
- Highly detail-oriented demeanor.
- Experience guiding customer-facing discussions.
- Desired experience with the Adobe AEP platform.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
