About the position
Fusion is seeking a hands-on, data-obsessed Search Marketing Specialist to lead both the strategy and execution of paid and organic search across traditional and emerging discovery channels. This role is not about managing campaigns. It is about building a discoverability engine. With more than 700,000 product pages and a rapidly expanding digital footprint, you will work across Google Ads, SEO, GA4, and next generation search tools to drive qualified traffic and revenue. Search is evolving fast. Buyers are no longer just typing into Google. They are snapping photos, asking AI, and browsing discovery feeds. Whether someone is searching through ChatGPT, Perplexity, or TikTok, your job is to make sure Fusion shows up the moment they are looking for a product and to turn that urgency into sales. As an open market distributor of electronic components, timing is everything. Our customers find us when their production lines are at risk and parts are in short supply. This role is central to spotting those signals, understanding what buyers are searching for, and surfacing the right products, promotions, and messaging in real-time. You are a strategist with sharp instincts and strong execution. You are in the data every day, building campaigns from scratch, wiring up analytics, testing messages, and uncovering new channels before others even know they exist. Most of all, you are focused on business outcomes. Your work will directly influence how buyers find us and how quickly we convert their attention into revenue. This is a high impact role that sits at the center of Fusion’s growth strategy.
Responsibilities
- Act as Fusion’s digital radar detecting where demand is moving and how to meet it profitably
- Monitor keyword and search trends to identify real-time customer needs and component shortages
- Surface product-level insights to influence promotions, merchandising, and inventory prioritization
- Help the team proactively position deals and offers aligned with high-demand, low-availability parts
- Launch, manage, and optimize cost-efficient campaigns across Google Ads (Search, Shopping, Performance Max)
- Write and test high-converting ad copy, refine keyword targeting, and scale winning structures
- Build scalable, feed-based campaign architectures to support 700K+ SKUs
- Audit and optimize product pages for technical SEO, metadata, internal linking, and content relevance
- Partner with product and content teams on keyword-driven landing pages
- Monitor rankings, address SEO gaps, and act quickly on performance shifts
- Stay ahead of evolving search behaviors from Google SGE to visual search (Google Lens, Pinterest) and AI discovery (ChatGPT, Perplexity, Brave, TikTok Search)
- Experiment with new tools and discovery interfaces that impact B2B product search
- Identify and act on strategic opportunities to increase Fusion’s visibility across non-traditional platforms
- Configure GA4 for accurate tracking, including events, goals, attribution models, and funnel reporting
- Build performance dashboards in Looker Studio (or similar tools)
- Tie every campaign and optimization back to KPIs: qualified traffic, conversion rates, cost-per-click, and ROAS
Requirements
- 3–5 years of hands-on experience in paid search, SEO, or search-focused performance marketing
- Proven ability to drive results with Google Ads, Shopping feeds, and GA4
- Skilled in both technical SEO and on-page optimization at scale
- Excited by how AI and visual search are transforming product discovery
- Highly attuned to market signals and very comfortable translating search trends into revenue-driving insights
- Strong analytical thinker with the ability to turn data insights into strategy and execution action
- A self-starter who thrives in a fast-moving, high-accountability environment
Benefits
- Medical, Dental, Vision
- 401K benefits with company match
- Short- & Long-Term Disability
- EAP
- Emergency Travel & Identity Theft Protection
- Life Insurance
- AD&D
- State of the Art Open Concept Working Environment
- Stocked fridges and pantries with a variety of healthy snack options
- Unlimited cold brew & kombucha on tap
- Collaborative and Motivated Team
- Walking distance to public transit
- Onsite Gym
- Great Location in Boston’s Seaport District
