About the position
ECU Department of Campus Recreation & Wellness is currently seeking several Marketing Assistants. Campus Recreation & Wellness at East Carolina University provides the following programs and services for the campus community: Intramural Sports; Physical Activity & Fitness; Informal Recreation; Club Sports; Adventure Programs; Adapted Recreation; Youth and Family; Aquatics/Safety Services, Well-Being, and Special Events. Facilities include a state of the art 150,000 square foot Student Recreation Center, an 18-acre multi-sport field complex, a Challenge Course, and a 129-acre sports complex which includes sport fields, a six-acre lake, disc golf course, boathouse, walking/jogging trails, outdoor fitness equipment, sandy beach area, beach volleyball, courts, and an Odyssey Challenge Course.
Responsibilities
- Proactively initiates marketing projects within each of the departmental programs, that align with overall goals and directions of the CRW marketing plan.
- Assist marketing graduate assistant in banner, poster, other printing of materials.
- Assist with the entry of ECU Localist web page material.
- Assist in oversight for CRW's internship program.
- Managers serve as the lead mentor to 1 or more student interns, with the guidance of the coordinator and graduate assistant.
- Utilize a variety of programs to create marketing materials for program areas to include bulletin board calendars, program flyers, and banners.
- Assists in the development and implementation of the Campus Recreation & Wellness (CRW) marketing plan.
- Identify emerging social media outlets trends CRW can utilize to better reach and recruit participants and nonparticipants.
- Assist with the design, collection, and analysis of data collected through various avenues including but not limited to surveys, direct observations, focus groups, social media analytics, and google analytics.
- Research and collaborate with other Campus Recreation and Wellness departments from universities.
- Conduct research and make appropriate recommendations for new marketing initiatives and projects that will enhance brand awareness of CRW and effectively promote programs/services.
- Maintain the CRW Facebook, Twitter, Instagram, and TikTok through a designated scheduling software and organic content creation.
- Review weekly and special event social media calendars prepared by CRW Interns.
- Create/write/compile/edit content for the CRW website, Parent, and Student Affairs On Deck newsletters as well as direct email campaigns (CRW Listserv and ECU Pirate 411).
- Attend CRW special events to perform live social media coverage.
- Assist in tabling and street team activities for CRW and ECU to promote any upcoming activities and school spirit.
- Assist with presentation to designated campus groups including but not limited to COAD classes, COMM classes, residence hall coordinator meetings, etc.
Requirements
- Minimum one-year marketing experience
- Strong communication & organizational skills
- Basic working knowledge of social media outlets
- Experience in public speaking and writing
- Strong mentorship skills and initiative
- Extensive understanding and background working with various forms of social media
- Minimum of two years of college course work completed preferably in the Business or Communication field
- Available to work approximately 15-20 hours per week
Nice-to-haves
- Majors in Marketing, Communications, Business related
