Senior Associate, Consumer Lifecycle Marketing

About the position

As a Lifecycle Marketing Senior Associate, you will be responsible for communications and programs to grow customer engagement & retention across email, push notifications, and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. In this role, you will sit on the Consumer Lifecycle Marketing team with a key objective of driving incremental GMV to DoorDash through marketing strategies. You will report into the Strategic Bets Lifecycle Marketing Lead on our Consumer Lifecycle Marketing team within our Growth Marketing organization.

Responsibilities

• Support our newly formed Strategic Bets pod which supports tests and 0 → 1 bets for new areas of the business
• Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines
• Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
• Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
• Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
• Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
• Manage email reporting dashboards, monitor trends, and make recommendations based on results
• Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

Requirements

• 3+ years experience in CRM or email marketing
• Deep familiarity with CRM technology including ESPs/marketing automation platforms
• Analytical mindset with strong attention to detail
• Strong writer and communicator
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor’s degree or equivalent experience

Benefits

• 401(k) plan with an employer match
• Paid time off
• Paid parental leave
• Wellness benefits
• Paid holidays
• Paid sick leave in compliance with applicable laws
• Medical, dental, and vision benefits
• Disability and basic life insurance
• Family-forming assistance
• Commuter benefit match
• Mental health program