About the position
Steiner Industries, a division of Bunzl, is seeking a Senior Digital Marketing and Ecommerce Specialist based out of Cerritos, CA. This Senior Specialist will be proactive and digitally savvy, supporting our expanding digital initiatives across multiple platforms and channels. This role is ideal for someone with a strong foundation in digital marketing and ecommerce who is eager to grow our brand presence and contribute to a wide range of digital programs. The Digital Marketing and Ecommerce Specialist will support key areas of our digital strategy, including Product Information Management (PIM), ecommerce platforms, Search Engine Optimization (SEO), CRM, and email marketing. This is a hands-on role in managing our presence on marketplaces like Amazon, executing social media content, and supporting paid advertising campaigns to ensure we stay visible and competitive across the digital shelf. This position is on-site in Cerritos, CA.
Responsibilities
- Drive product onboarding, catalog management, and content updates using our CMS
- Lead the implementation and ongoing management of ecommerce platforms (experience with BigCommerce, Shopify, or WordPress/WooCommerce is a plus)
- Collaborate with Sales and Customer Support teams to optimize ecommerce site for sales enablement and operational efficiency
- Monitor site performance and support efforts to improve usability and the overall customer experience
- Apply SEO best practices across web content, including on-page optimization and metadata
- Manage and schedule social media content across platforms such as LinkedIn, Meta, and Instagram
- Execute paid media campaigns (Google Ads, LinkedIn Ads, social) in collaboration with external agencies or senior team members
- Drive lead generation and nurture campaigns using platforms such as Mailchimp, Microsoft Dynamics CRM, or similar tools
- Maintain and segment customer email lists and manage automated lead workflows
- Track and report on email and CRM campaign performance, translating data into actionable insights
- Manage product listings and optimize content for discoverability and conversion on Amazon
- Monitor competitor listings and track performance of Amazon Sponsored Products and other marketplace campaigns
- Build and maintain dashboards and reports to track performance across digital channels
- Analyze metrics by channel - organic, paid, email, ecommerce, social, CRM, and marketplaces - to identify trends and opportunities
- Present findings and recommendations to internal stakeholders to support continuous improvement
- Develop collateral marketing materials
- Drive all elements of trade show coordination
- Manage product packaging graphics/text
Requirements
- Bachelor's degree in Digital Marketing, Ecommerce, Marketing or Business Administration required; MBA a plus
- 5-10 years of experience in digital marketing, ecommerce, or a related field
- Strong written and verbal communication skills
- Familiarity with CMS and ecommerce platforms (e.g., WordPress/WooCommerce, BigCommerce, Shopify)
- Experience with CRM and email platforms (e.g., Mailchimp, Microsoft Dynamics CRM)
- Strong experience with SEO, social media tools, paid digital channels, and key performance metrics
- Proficiency in Excel for data analysis and reporting
- Self-starter with history of successful strategic planning and implementation, strong organizational skills, attention to detail, and curiosity across digital disciplines
- Ability to travel up to 20%
Benefits
- Competitive salaries
- Comfortable work environment
- Full range of benefits including a 401k with a company match
