Senior Digital Marketing Manager Email SMS Retention Lifecycle

About the position

Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints. You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue. This position is fully remote and part of a virtual team that has successfully grown a startup to $130MM in revenue over the last few years, with a focus on continued global growth.

Responsibilities

• Lead the end-to-end lifecycle strategy and automation roadmap
• Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
• Implement real-time data triggers and advanced segmentation
• Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
• Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
• Own platform performance reporting, journey audits, and continuous improvement cycles

Requirements

• 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
• Proven success scaling personalized multi-channel journeys
• Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
• Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
• Comfortable building systems that integrate CRM, CDP, and data warehouse insights
• Excellent project management and cross-functional collaboration skills
• Experience with subscription, mobile-first, or physical/digital hybrid products

Benefits

• Base compensation $140K-$170K
• Bonus
• Benefits