About the position
The position involves translating organization priorities into effective paid media campaigns that achieve pipeline and ROI targets. The role requires collaboration with the global corporate campaigns team to design media plans that align with campaign objectives. The successful candidate will manage the launch of paid media campaigns across various platforms including LinkedIn, YouTube, AdWords, and emerging digital channels. Additionally, the role includes testing, analyzing, and reporting on campaign performance metrics, utilizing internal analytics and ROI measurement tools to optimize performance and meet business objectives. The candidate will leverage data-driven insights to inform planning and optimization for future media and content strategies, manage an agency, oversee the paid media budget, and forecast spending for the quarter. Coordination with creative teams for the successful delivery of campaigns and managing internal policy and brand safety processes for paid media programs are also key responsibilities. Regular communication of program performance to internal stakeholders on a monthly and quarterly basis is expected.
Responsibilities
- Translate organization priorities into paid media campaigns that achieve pipeline and ROI targets
- Work alongside the global corporate campaigns team to design media plans that meet the objectives of the campaigns
- Manage successful launch of paid media campaigns across LinkedIn, YouTube, AdWords, Ad networks and emerging digital channels
- Test, analyze and report on campaign performance metrics, using internal analytics and ROI measurement tools to optimize performance and meet business objectives
- Leverage data-driven insights to inform planning and optimization for future media and content strategies
- Manage an agency, paid media budget and in-quarter forecasting of spend
- Coordinate with creative teams on successful delivery of paid media campaigns
- Provide input into optimization of the customer journey across all marketing touch points
- Manage internal policy and brand safety processes for paid media programs
- Communicate program performance to internal stakeholders on monthly and quarterly basis
- Working knowledge of 6sense and leverage platform for target ABM programs and demand generation
Requirements
- 5-7 years of paid media experience working ad platforms and ad networks
- Experience with marketing to mid-size and large Enterprises with multiple target personas
- Understanding of Digital Marketing tactics (email marketing, webinars, landing page optimization)
- Familiar with marketing automation, CRM, attribution and website optimization tools
- Superior project timeline development and management skills
- Seasoned at managing multiple complex projects simultaneously
- Ability to work in a high energy, fast-paced environment
- Strategic but hands on
- Excellent problem solver
