Senior Digital UX-UI Lead Designer

About the position

As the sole UX/UI expert on a high-stakes digital team, you will be responsible for end-to-end design across our mobile app, mobile website, and desktop eCommerce platform. Your work will directly influence key performance metrics such as conversion rates, average order value (AOV), and customer retention. You will leverage your extensive experience in eCommerce design, data-driven decision making (using tools like Google Analytics), and Conversion Rate Optimization (CRO) to deliver seamless and engaging user experiences that support Greenworks’ ambitious growth roadmap.

Responsibilities

• Define, execute, and continuously refine the UX/UI vision and strategy for mobile, web, and desktop channels to align with overall business goals.
• Develop and maintain a unified, scalable design system that ensures brand consistency and usability across all digital platforms.
• Advocate for a user-centered design philosophy by seamlessly integrating user research, usability testing, and iterative design practices.
• Create engaging, responsive designs for mobile apps (iOS & Android) and mobile websites that simplify user journeys and drive conversion.
• Design intuitive and frictionless experiences on our desktop platform, optimizing navigation, product discovery, and checkout flows.
• Utilize Shopify and related eCommerce technologies to integrate seamless shopping experiences.
• Leverage Google Analytics and other data platforms to monitor user behavior, identify opportunities, and optimize digital experiences.
• Implement CRO best practices by analyzing A/B tests, heatmaps, and other user feedback tools to continuously enhance user flows and boost conversions.
• Combine qualitative insights from user testing and interviews with quantitative data to inform design decisions and validate design hypotheses.
• Build wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design ideas and user journeys.
• Plan and execute usability studies and A/B tests to gather feedback, iterate on designs, and ensure the highest level of usability and customer satisfaction.
• Act as the sole UX/UI advocate while working closely with product managers, engineers, marketing, and executive leadership.
• Present and articulate design strategies, concepts, and prototypes to stakeholders, ensuring alignment between business objectives and user experience.
• Participate in Agile ceremonies, design sprints, and cross-departmental workshops to foster a culture of innovation and rapid iteration.

Requirements

• 7+ years in UX/UI design with demonstrable expertise in eCommerce, digital channels, and SaaS platforms.
• Bachelor’s or Master’s degree in Design, Human-Computer Interaction (HCI), or a related field.
• Mastery of industry-standard design and prototyping tools (Figma, Sketch, Adobe XD, InVision).
• Hands-on experience with Google Analytics, A/B testing tools, and other analytics platforms to inform design decisions.
• Proven ability to design for high-traffic eCommerce platforms with a focus on conversion rate optimization and data-driven improvements.

Nice-to-haves

• Experience with Shopify and related eCommerce technologies.

Benefits

• Health, dental, and vision coverage
• Assistance with fertility treatment and adoption
• 401k company match plan
• Paid sick, personal, and vacation time