Senior Director, Brand Marketing, Software and Emerging Payments 

About the position

The Capital One Brand team is seeking a seasoned Product Marketer to lead go-to-market strategies for the Software line of business and our portfolio of Digital Payment products. The Senior Director of Brand Marketing will be a champion for our customers and shape the product messaging, GTM launches and field tactics that resonate with the market. You will help craft the narrative for how our products deliver value to customers, and engage cross-functional teams to drive overall awareness, pipeline, and revenue across our customer base and new prospects.

Responsibilities

• Manage a team of Marketing, Brand and Campaign marketers to achieve joint line of business and brand objectives; working closely with multiple partners and stakeholders.
• Translate the product vision into customer facing value props for each segment; shape product positioning and messaging so that it resonates with customers and highlights our differentiation.
• Lead our customer marketing programs for our digital payments portfolio including Paze, Google Autofill, Virtual Cards and AirKey; Lead GTM launch strategies for Capital One Software products.
• Craft the learning agenda and use the insights to inform and guide ongoing product development, market IQ and competitive intelligence, acting as our thought leader and category expert.

Requirements

• Bachelor's Degree or military experience.
• At least 10 years of experience in product marketing for an enterprise software or SaaS company.
• At least 4 years of experience marketing technical products to technical buyers.
• At least 4 years of experience in product driven marketing, working with engineering partners.

Nice-to-haves

• Master's Degree.
• At least 12 years of experience in product marketing for an enterprise software or SaaS company.
• At least 4 years of experience working on highly cross-functional and matrixed teams.
• Has created a portfolio of impactful marketing content, sales enablement materials and a history of creating successful marketing programs.

Benefits

• Comprehensive health benefits.
• Financial benefits including performance-based incentive compensation.
• Inclusive set of other benefits that support total well-being.